Avon Instinct Forbidden, released in 2014, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Avon Instinct Forbidden: fruity, citrus and white floral, about 5h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Avon Instinct Forbidden we found, ranked by opening & dry-down similarity, with the ones still in production first:
Shares a similar playful, fruity-floral character that leans into sweet vanilla and berry notes, reminiscent of the vibrant energy found in Instinct Forbidden.
It shares its fruity, sweet and fresh accords with Avon Instinct Forbidden, lasts about 4h against 5h and carries 1,008 community ratings.
A soft, floral-forward composition that echoes the violet and gardenia heart of the reference, providing a gentle and powdery experience.
It shares its fruity, powdery and citrus accords with Avon Instinct Forbidden, lasts about 6h against 5h and carries 743 community ratings.
This scent leans into a similar fresh and fruity territory, offering a bright, accessible profile that feels familiar to the reference.
It shares its fruity and powdery accords with Avon Instinct Forbidden, lasts about 7h against 5h and carries 108 community ratings.
Provides a sweet, youthful fruity-floral blend that sits in the same family as the reference, focusing on accessible, everyday wearability.
It shares its fruity and fresh accords with Avon Instinct Forbidden, lasts about 5h against 5h and carries 29 community ratings.
Offers a light, fresh floral profile that captures the breezy, feminine essence of the original scent with a clean, powdery finish.
It shares its white floral and fruity accords with Avon Instinct Forbidden, lasts about 3h against 5h and carries 631 community ratings. It is listed as discontinued, so availability varies.
Roccobarocco Silver Jeans, at about $15 for 100 ml (estimate) — around 25% less than Avon Instinct Forbidden.
Roccobarocco Silver Jeans, at about 7h on skin, against about 5h for Avon Instinct Forbidden.
Bruno Banani Pure Woman, at 81% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Bruno Banani Pure Woman actually costs about $15 a year MORE than Avon Instinct Forbidden. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Roccobarocco Silver Jeans comes closest at 6.6h, so it needs one re-spray to cover the day.
Avon Instinct Forbidden notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-11-08.