Avon LOV | U: released in 2022, sweet, fruity and floral, about 5h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Avon LOV | U dupe we found is Natura Acerola e Hibisco — 82% match, about $15 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Avon LOV | U dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Avon LOV | U | Projection |
|---|---|---|---|---|---|
| 1 | Natura Acerola e Hibisco | 82% | about $15 (−25%) | 4h vs 5h | 4/10 |
| 2 | Swiss Arabian Royal Mystery | 82% | about $45 (+125%) | 7h vs 5h | 5/10 |
| 3 | Victoria's Secret Strawberries and Champagne | 81% | about $20 (250 ml) | 4h vs 5h | 7/10 |
| 4 | Gloria Vanderbilt Vanderbilt In Red | 81% | about $10 (−50%) | 4h vs 5h | 5/10 |
| 5 | Lanvin Jeanne Lanvin Blossom | 84% | about $20 | 4h vs 5h | 5/10 |
Brings a bright red-fruit freshness reminiscent of the sparkling opening in Avon LOV | U.
It shares its floral, fruity and sweet accords with Avon LOV | U, lasts about 4h against 5h and carries 382 community ratings.
Leans into a similar sweet and gourmand floral territory as Avon LOV | U, wrapped in a creamy dry-down.
It shares its fruity, rose and sweet accords with Avon LOV | U, lasts about 7h against 5h and carries 164 community ratings.
Captures the effervescent, fruity-sweet aura of Avon LOV | U with a playful berry and sparkling beverage impression.
It shares its fruity, sweet and floral accords with Avon LOV | U, lasts about 4h against 5h and carries 1,044 community ratings.
Shares a similar rosy and fruity sweetness to Avon LOV | U, anchored by a warm, inviting floral heart.
It shares its rose, fruity and sweet accords with Avon LOV | U, opens on Pink Pepper too, lasts about 4h against 5h and carries 204 community ratings.
Evokes the sweet raspberry-and-floral character of Avon LOV | U, offering a lively and youthful fruity trail.
It shares its fruity, floral and rose accords with Avon LOV | U, lasts about 4h against 5h and carries 63 community ratings.
Gloria Vanderbilt Vanderbilt In Red, at about $10 for 100 ml (estimate) — around 50% less than Avon LOV | U.
Swiss Arabian Royal Mystery, at about 7h on skin, against about 5h for Avon LOV | U.
Lanvin Jeanne Lanvin Blossom, at 84% overall scent match across the opening and the dry-down.
Avon LOV | U itself sells from £8.5 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Natura Acerola e Hibisco saves you about $5 a year against Avon LOV | U. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Swiss Arabian Royal Mystery comes closest at 7.2h, so it needs one re-spray to cover the day.
Avon LOV | U notes, performance and price
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Updated 2026-10-08.