Brand Collection Pure Seduction Shimmer: released in 2023, aquatic, floral and fruity, about 2h on skin, projection 5/10, sillage 0/10. The alternatives below are matched to that profile.
The closest Brand Collection Pure Seduction Shimmer scent match we found is Victoria's Secret Love Spell — 88% match.
The five closest scent matches — the best Brand Collection Pure Seduction Shimmer dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Brand Collection Pure Seduction Shimmer | Projection |
|---|---|---|---|---|---|
| 1 | Victoria's Secret Love Spell | 88% | about $20 (250 ml) | 4h vs 2h | 6/10 |
| 2 | Victoria's Secret Aqua Kiss | 85% | about $20 (250 ml) | 3h vs 2h | 4/10 |
| 3 | Bath & Body Works Cucumber Melon | 83% | about $20 (236 ml) | 3h vs 2h | 5/10 |
| 4 | Bath & Body Works Watermelon Lemonade | 81% | about $15 (236 ml) | 3h vs 2h | 6/10 |
| 5 | Calgon Morning Glory | 79% | about $10 (236 ml) | 4h vs 2h | 6/10 |
Features the same playful, fruit-dominant character of plum and sweet florals that defines the core appeal of Pure Seduction Shimmer.
It shares its fruity, floral and sweet accords with Brand Collection Pure Seduction Shimmer, lasts about 4h against 2h and carries 3,416 community ratings.
Captures the watery floral brightness of Pure Seduction Shimmer, with a similar refreshing splash of dew drop and freesia.
It shares its floral, aquatic and green accords with Brand Collection Pure Seduction Shimmer, lasts about 3h against 2h and carries 1,436 community ratings.
Evokes the juicy melon and fresh aquatic sweetness of Pure Seduction Shimmer, offering a similarly light and fruity everyday wear.
It shares its aquatic, fruity and green accords with Brand Collection Pure Seduction Shimmer, lasts about 3h against 2h and carries 439 community ratings.
Shares the bright, sugary fruit-forward vibrancy found in Pure Seduction Shimmer, though leaning into a crisper citrus accord.
It shares its aquatic, sweet and white floral accords with Brand Collection Pure Seduction Shimmer, lasts about 3h against 2h and carries 173 community ratings.
Brings together a light green floral and aquatic freshness that echoes the overall mood of Pure Seduction Shimmer.
It shares its aquatic, floral and musky accords with Brand Collection Pure Seduction Shimmer, lasts about 4h against 2h and carries 195 community ratings. It is listed as discontinued, so availability varies.
Calgon Morning Glory, at about 4h on skin, against about 2h for Brand Collection Pure Seduction Shimmer.
Victoria's Secret Love Spell, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Victoria's Secret Love Spell works out about the same as Brand Collection Pure Seduction Shimmer over a year. Both priced at 250 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Calgon Morning Glory comes closest at 4.3h, so it needs one re-spray to cover the day.
Brand Collection Pure Seduction Shimmer notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-19.