Brunello Cucinelli Segreto dupe — cheaper alternatives

Brunello Cucinelli Segreto: released in 2025, citrus, amber and white floral, about 8h on skin, projection 7/10, sillage 5/10. The alternatives below are matched to that profile.

What's a good Brunello Cucinelli Segreto dupe?

The closest Brunello Cucinelli Segreto dupe we found is Tom Ford Neroli Portofino — 89% match, about $200 (estimate) versus about $280 for a 100 ml bottle.

The five closest scent matches — the best Brunello Cucinelli Segreto dupes we found, ranked by opening & dry-down similarity:

How the 5 picks compare on match, price and performance. Prices are estimates for a 100 ml bottle, not live retailer prices.
#AlternativeScent matchEst. price (100 ml)Longevity vs Brunello Cucinelli SegretoProjection
1Tom Ford Neroli Portofino89%about $200 (−29%)5h vs 8h7/10
2Maison Alhambra Porto Neroli87%about $30 (−89%)5h vs 8h6/10
3Dolce&Gabbana Devotion84%about $70 (−75%)6h vs 8h4/10
4Moroccanoil L'Originale81%about $100 (−64%)5h vs 8h6/10
5By Kilian Love Don't Be Shy79%about $420 (+50%)6h vs 8h5/10
  1. Tom Ford Neroli Portofino — 89% scent match

    Evokes the bright citrus-and-white-floral energy of Brunello Cucinelli Segreto, offering a similarly crisp and refreshing profile.

    It shares its citrus, white floral and aromatic accords with Brunello Cucinelli Segreto, opens on Bergamot too, lasts about 5h against 8h and carries 9,787 community ratings.

  2. Maison Alhambra Porto Neroli — 87% scent match

    Captures a sparkling citrus and white floral burst very similar to the opening of Brunello Cucinelli Segreto.

    It shares its citrus, white floral and aromatic accords with Brunello Cucinelli Segreto, lasts about 5h against 8h and carries 1,849 community ratings.

  3. Dolce&Gabbana Devotion — 84% scent match

    Shares a warm, comforting amber foundation reminiscent of the richer side of Brunello Cucinelli Segreto.

    It shares its vanilla, white floral and citrus accords with Brunello Cucinelli Segreto, lasts about 6h against 8h and carries 12,541 community ratings.

  4. Moroccanoil L'Originale — 81% scent match

    Features a similar aromatic and warm profile that captures the comforting elegance found in Brunello Cucinelli Segreto.

    It shares its woody, amber and white floral accords with Brunello Cucinelli Segreto, lasts about 5h against 8h and carries 612 community ratings.

  5. By Kilian Love Don't Be Shy — 79% scent match

    Leans into a sweet, floral-heavy character that parallels the softer nuances of Brunello Cucinelli Segreto.

    It shares its white floral, vanilla and citrus accords with Brunello Cucinelli Segreto, opens on Bergamot too, lasts about 6h against 8h and carries 13,191 community ratings.

Which Brunello Cucinelli Segreto dupe is cheapest?

Maison Alhambra Porto Neroli, at about $30 for 100 ml (estimate) — around 90% less than Brunello Cucinelli Segreto.

Which Brunello Cucinelli Segreto dupe lasts longest?

By Kilian Love Don't Be Shy, at about 6h on skin, against about 8h for Brunello Cucinelli Segreto.

Which Brunello Cucinelli Segreto dupe is closest to the original?

Tom Ford Neroli Portofino, at 89% overall scent match across the opening and the dry-down.

How much does a Brunello Cucinelli Segreto dupe save?

At 4 sprays a day — about 146 ml a year — Tom Ford Neroli Portofino saves you about $115 a year against Brunello Cucinelli Segreto. Both priced at 100 ml; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Brunello Cucinelli Segreto dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. By Kilian Love Don't Be Shy comes closest at 6.2h, so it needs one re-spray to cover the day.

Brunello Cucinelli Segreto notes, performance and price

Related dupe lists

Lists and reports

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Updated 2026-10-23.