By / Rosie Jane Madie: released in 2020, white floral, marine and aromatic, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest By / Rosie Jane Madie scent match we found is Bobbi Brown Beach — 88% match, about $40 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best By / Rosie Jane Madie dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs By / Rosie Jane Madie | Projection |
|---|---|---|---|---|---|
| 1 | Bobbi Brown Beach | 88% | about $40 (+14%) | 5h vs 4h | 5/10 |
| 2 | Maison Matine Bain De Midi | 87% | about $45 (+29%) | 5h vs 4h | 6/10 |
| 3 | Maison Martin Margiela Beach Walk | 86% | about $35* | 5h vs 4h | 6/10 |
| 4 | Skylar Salt Air | 85% | about $40 (+14%) | 4h vs 4h | 4/10 |
| 5 | Phlur Solar Power | 84% | about $40 (+14%) | 4h vs 4h | 5/10 |
Evokes the sun-drenched jasmine and sea-salt character of By / Rosie Jane Madie, with a bright coastal floral breeze.
It shares its white floral, marine and aromatic accords with By / Rosie Jane Madie, lasts about 5h against 4h and carries 1,051 community ratings.
A sweet, creamy coconut-and-floral profile reminiscent of By / Rosie Jane Madie, with a gentle tropical warmth.
It shares its white floral, sweet and vanilla accords with By / Rosie Jane Madie, lasts about 5h against 4h and carries 582 community ratings.
Captures the airy coconut and salty sea-water ambiance of By / Rosie Jane Madie, wrapped in a warm skin-musk finish.
It shares its sweet, coconut and vanilla accords with By / Rosie Jane Madie, lasts about 5h against 4h and carries 9,468 community ratings.
Shares the breezy aquatic and white-floral sweetness found in By / Rosie Jane Madie, evoking a sunlit ocean day.
It shares its marine, salty and aromatic accords with By / Rosie Jane Madie, lasts about 4h against 4h and carries 673 community ratings.
Evokes the bright sun-kissed floral and marine warmth of By / Rosie Jane Madie, with a breezy summer aura.
It shares its white floral, salty and sweet accords with By / Rosie Jane Madie, lasts about 4h against 4h and carries 400 community ratings.
Maison Martin Margiela Beach Walk, at about $35 for 100 ml (estimate).
Bobbi Brown Beach, at about 5h on skin, against about 4h for By / Rosie Jane Madie.
Bobbi Brown Beach, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Bobbi Brown Beach actually costs about $5 a year MORE than By / Rosie Jane Madie. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Bobbi Brown Beach comes closest at 4.7h, so it needs one re-spray to cover the day.
By / Rosie Jane Madie notes, performance and price
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Updated 2026-10-04.