Furla Pura: released in 2024, floral, white floral and woody, about 4h on skin, projection 6/10, sillage 2/10. The alternatives below are matched to that profile.
The closest Furla Pura dupe we found is French Avenue Venus de Milo — 78% match, about $45 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Furla Pura dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Furla Pura | Projection |
|---|---|---|---|---|---|
| 1 | French Avenue Venus de Milo | 78% | about $45 (+50%) | 6h vs 4h | 7/10 |
| 2 | Masaki Matsushima HaNa | 73% | about $65 (+117%) | 4h vs 4h | 4/10 |
| 3 | TOUS Les Colognes Concentrées | 70% | about $35 (+17%) | 5h vs 4h | 5/10 |
| 4 | Nivea Eau de Toilette | 68% | about $80 (+167%) | 4h vs 4h | 4/10 |
| 5 | Brocard Wonderland | 82% | about $10 (−67%) | 5h vs 4h | 4/10 |
Offers a clean and slightly woody floral profile that sits in the same family as the bright, modern white floral notes found in Furla Pura.
It shares its white floral, amber and citrus accords with Furla Pura, lasts about 6h against 4h and carries 182 community ratings.
A delicate and fresh floral scent that mirrors the clean, powdery, and slightly citrus-forward impression of the reference fragrance.
It shares its floral accords with Furla Pura, opens on Bergamot too, lasts about 4h against 4h and carries 185 community ratings.
Provides a crisp and clean citrus-floral experience that aligns with the fresh and airy aesthetic of Furla Pura.
It shares its floral, citrus and powdery accords with Furla Pura, lasts about 5h against 4h and carries 332 community ratings.
Captures a similar clean, soapy, and comforting floral vibe that resonates with the soft and powdery dry-down of the reference.
It shares its powdery, floral and white floral accords with Furla Pura, opens on Bergamot too, lasts about 4h against 4h and carries 1,086 community ratings.
Shares a similar airy and fresh floral character that feels light and approachable, much like the breezy composition of Furla Pura.
It shares its white floral accords with Furla Pura, lasts about 5h against 4h and carries 61 community ratings.
Brocard Wonderland, at about $10 for 100 ml (estimate) — around 65% less than Furla Pura.
French Avenue Venus de Milo, at about 6h on skin, against about 4h for Furla Pura.
Brocard Wonderland, at 82% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — French Avenue Venus de Milo actually costs about $20 a year MORE than Furla Pura. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. French Avenue Venus de Milo comes closest at 5.5h, so it needs one re-spray to cover the day.
Furla Pura notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-30.