H&M Cloud Gazer: released in 2025, aldehydic, fresh and powdery, about 5h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest H&M Cloud Gazer dupe we found is H&M Modern Minimalist — 84% match, about $25 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Cloud Gazer dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Cloud Gazer | Projection |
|---|---|---|---|---|---|
| 1 | H&M Modern Minimalist | 84% | about $25 (+25%) | 4h vs 5h | 6/10 |
| 2 | Le Sensier Brume de Bain | 79% | about $65 (+225%) | 5h vs 5h | 7/10 |
| 3 | Rayhaan Cedrus Blanc | 78% | about $40 (+100%) | 7h vs 5h | 7/10 |
| 4 | Phebo Aura | 77% | about $40 (+100%) | 5h vs 5h | 6/10 |
| 5 | Lentheric Fleur Cologne | 81% | about $10 (−50%) | 2h vs 5h | 5/10 |
Shares a clean, modern aesthetic with H&M Cloud Gazer, leaning into crisp freshness with a subtle floral undertone.
It shares its powdery, musky and floral accords with H&M Cloud Gazer, lasts about 4h against 5h and carries 221 community ratings.
Delivers a soothing, bath-like aura reminiscent of the gentle musky notes found in H&M Cloud Gazer.
It shares its violet accords with H&M Cloud Gazer, lasts about 5h against 5h and carries 130 community ratings.
Brings a brighter woody freshness to the table that sits comfortably in the same family as H&M Cloud Gazer.
It shares its aldehydic, fresh and soapy accords with H&M Cloud Gazer, opens on Aldehydes too, lasts about 7h against 5h and carries 346 community ratings.
Captures a similar ethereal, powdery comfort reminiscent of the delicate floral heart in H&M Cloud Gazer.
It shares its musky, fresh and white floral accords with H&M Cloud Gazer, lasts about 5h against 5h and carries 419 community ratings.
Evokes the airy floral character of H&M Cloud Gazer, offering a traditional, clean soapy freshness on a budget.
It shares its floral, powdery and fresh accords with H&M Cloud Gazer and lasts about 2h against 5h.
Lentheric Fleur Cologne, at about $10 for 100 ml (estimate) — around 50% less than H&M Cloud Gazer.
Rayhaan Cedrus Blanc, at about 7h on skin, against about 5h for H&M Cloud Gazer.
H&M Modern Minimalist, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — H&M Modern Minimalist actually costs about $5 a year MORE than H&M Cloud Gazer. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Rayhaan Cedrus Blanc comes closest at 7.0h, so it needs one re-spray to cover the day.
H&M Cloud Gazer notes, performance and price
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Updated 2026-10-22.