H&M Creative Visionary: released in 2024, fruity, white floral and tropical, about 4h on skin, projection 6/10, sillage 2/10. The alternatives below are matched to that profile.
The closest H&M Creative Visionary scent match we found is Sol de Janeiro Cheirosa '48 — 85% match, about $25 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Creative Visionary dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Creative Visionary | Projection |
|---|---|---|---|---|---|
| 1 | Sol de Janeiro X ANITTA | 86% | about $25 (+25%) | 4h vs 4h | 7/10 |
| 2 | Sol de Janeiro Cheirosa '48 | 85% | about $25 (+25%) | 4h vs 4h | 6/10 |
| 3 | Britney Spears Believe | 82% | about $25 (+25%) | 6h vs 4h | 6/10 |
| 4 | Ellis Brooklyn Guava Granita | 81% | about $40 (+100%) | 4h vs 4h | 6/10 |
| 5 | Carner Barcelona La Playa | 81% | about $70 (+250%) | 5h vs 4h | 6/10 |
Brings a similar sunny, tropical floral sweetness reminiscent of the breezy profile in H&M Creative Visionary.
It shares its fruity, tropical and powdery accords with H&M Creative Visionary, opens on Guava and Coconut Water too, lasts about 4h against 4h and carries 1,018 community ratings.
Offers a sweet, tropical-leaning fruitiness that sits in the same cheerful family as H&M Creative Visionary.
It shares its fruity, sweet and tropical accords with H&M Creative Visionary, opens on Guava too, lasts about 6h against 4h and carries 3,808 community ratings.
Features a prominent juicy guava note that echoes the fruity opening of H&M Creative Visionary.
It shares its fruity, tropical and sweet accords with H&M Creative Visionary, opens on Guava too, lasts about 4h against 4h and carries 585 community ratings.
Captures a similar sun-drenched beach atmosphere with warm floral undertones akin to H&M Creative Visionary.
It shares its vanilla and sweet accords with H&M Creative Visionary, lasts about 5h against 4h and carries 276 community ratings.
Evokes the lush fruity and tropical character found in H&M Creative Visionary with a vibrant, energetic twist.
It shares its sweet, tropical and fruity accords with H&M Creative Visionary, opens on Coconut Water too, lasts about 4h against 4h and carries 258 community ratings. It is listed as discontinued, so availability varies.
Sol de Janeiro X ANITTA, at about $25 for 100 ml (estimate) — still above H&M Creative Visionary's own estimate.
Britney Spears Believe, at about 6h on skin, against about 4h for H&M Creative Visionary.
Sol de Janeiro X ANITTA, at 86% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Sol de Janeiro Sol de Janeiro X ANITTA actually costs about $5 a year MORE than H&M Creative Visionary. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Britney Spears Believe comes closest at 5.6h, so it needs one re-spray to cover the day.
H&M Creative Visionary notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-29.