H&M Euphoric Bloom: released in 2024, white floral, sweet and yellow floral, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest H&M Euphoric Bloom dupe we found is Lattafa Perfumes Ansaam Gold — 83% match, about $25 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Euphoric Bloom dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Euphoric Bloom | Projection |
|---|---|---|---|---|---|
| 1 | Lattafa Perfumes Ansaam Gold | 83% | about $25 (+25%) | 6h vs 4h | 7/10 |
| 2 | Armaf Tres Jour | 80% | about $20 | 5h vs 4h | 5/10 |
| 3 | Rasasi Faqat Lil Rijal | 78% | about $30 (+50%) | 8h vs 4h | 9/10 |
| 4 | Fragrance World Rouge 5 | 88% | about $35 (+75%) | 7h vs 4h | 7/10 |
| 5 | Maison Alhambra Kismet Moscow | 85% | about $20 | 5h vs 4h | 7/10 |
Features a sweet, floral-forward profile that shares the same inviting and soft spicy energy found in the reference scent.
It shares its sweet, musky and white floral accords with H&M Euphoric Bloom, lasts about 6h against 4h and carries 2,024 community ratings.
This scent offers a bright, floral-centric experience that mirrors the clean and sweet white floral accords of the original.
It shares its white floral, tuberose and woody accords with H&M Euphoric Bloom, lasts about 5h against 4h and carries 287 community ratings.
While slightly more intense, it shares a deep woody and floral foundation that aligns with the base notes of the reference.
It shares its woody accords with H&M Euphoric Bloom, lasts about 8h against 4h and carries 567 community ratings.
A rich and opulent scent that leans into the same white floral and woody territory, providing a luxurious feel at a much more accessible price point.
It shares its white floral, musky and floral accords with H&M Euphoric Bloom, lasts about 7h against 4h and carries 5 community ratings.
This fragrance captures a similar creamy white floral and woody character, offering a sophisticated profile that feels reminiscent of the floral-heavy composition.
It shares its white floral and musky accords with H&M Euphoric Bloom, lasts about 5h against 4h and carries 82 community ratings.
Maison Alhambra Kismet Moscow, at about $20 for 100 ml (estimate).
Rasasi Faqat Lil Rijal, at about 8h on skin, against about 4h for H&M Euphoric Bloom.
Fragrance World Rouge 5, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Lattafa Perfumes Ansaam Gold actually costs about $10 a year MORE than H&M Euphoric Bloom. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Rasasi Faqat Lil Rijal (8.1h) — 1 of 5.
H&M Euphoric Bloom notes, performance and price
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Updated 2026-11-02.