H&M Floral Crush: released in 2024, fruity, citrus and sweet, about 4h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The closest H&M Floral Crush dupe we found is Zara Applejuice — 82% match, about $25 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Floral Crush dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Floral Crush | Projection |
|---|---|---|---|---|---|
| 1 | Zara Applejuice | 82% | about $25 (+25%) | 3h vs 4h | 6/10 |
| 2 | Bath & Body Works Gingham | 79% | about $20 | 4h vs 4h | 7/10 |
| 3 | La Rive Her Choice | 77% | about $15 (−25%) | 5h vs 4h | 7/10 |
| 4 | Dossier Floral Peony | 83% | about $40 (+100%) | 2h vs 4h | 6/10 |
| 5 | Maison Alhambra Floral Bloom | 81% | about $20 | 6h vs 4h | 6/10 |
Shares a bright, fruity, and floral character that mirrors the fresh, citrus-forward opening of H&M Floral Crush.
It shares its fresh, fruity and citrus accords with H&M Floral Crush, opens on Orange too, lasts about 3h against 4h and carries 2,376 community ratings.
Offers a crisp, fruity-floral blend that captures the fresh and uplifting vibe found in H&M Floral Crush.
It shares its floral, citrus and sweet accords with H&M Floral Crush, lasts about 4h against 4h and carries 413 community ratings.
Features a clean, floral-forward scent profile that feels reminiscent of the light, everyday appeal of H&M Floral Crush.
It shares its citrus, powdery and sweet accords with H&M Floral Crush, lasts about 5h against 4h and carries 948 community ratings.
Focuses on the delicate peony and rose heart notes, providing a similar soft floral experience to H&M Floral Crush.
It shares its floral, rose and fresh accords with H&M Floral Crush and lasts about 2h against 4h.
A bright and airy floral composition that aligns well with the sweet, fruity, and powdery profile of H&M Floral Crush.
It shares its fruity and powdery accords with H&M Floral Crush, lasts about 6h against 4h and carries 36 community ratings.
La Rive Her Choice, at about $15 for 100 ml (estimate) — around 25% less than H&M Floral Crush.
Maison Alhambra Floral Bloom, at about 6h on skin, against about 4h for H&M Floral Crush.
Dossier Floral Peony, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zara Applejuice actually costs about $5 a year MORE than H&M Floral Crush. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Maison Alhambra Floral Bloom comes closest at 5.5h, so it needs one re-spray to cover the day.
H&M Floral Crush notes, performance and price
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Updated 2026-11-02.