H&M Urban Verve, released in 2015, is discontinued and no longer in production. The closest scent matches you can still buy are below.
H&M Urban Verve: citrus, aromatic and woody, about 3h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for H&M Urban Verve we found, ranked by opening & dry-down similarity, with the ones still in production first:
Shares a similar aromatic, green, and earthy character reminiscent of H&M Urban Verve, though woven with a distinct herbal chamomile profile.
It shares its woody and aromatic accords with H&M Urban Verve, lasts about 5h against 3h and carries 7,509 community ratings.
Delivers a clean, floral, and green aromatic impression that feels right at home in the same family as H&M Urban Verve.
It lasts about 4h against 3h and carries 1,000 community ratings.
Captures a sharp, straightforward burst of citrus zest that aligns with the sparkling opening of H&M Urban Verve.
It shares its citrus, conifer and green accords with H&M Urban Verve, lasts about 3h against 3h and carries 33 community ratings.
Combines a bright citrus opening with a softer backdrop, echoing the refreshing daytime vibe of H&M Urban Verve.
It shares its citrus, woody and aromatic accords with H&M Urban Verve, lasts about 4h against 3h and carries 128 community ratings. It is listed as discontinued, so availability varies.
Presents a clean, botanical floral profile reminiscent of the white floral heart within H&M Urban Verve.
It shares its citrus, woody and fresh spicy accords with H&M Urban Verve, lasts about 4h against 3h and carries 119 community ratings. It is listed as discontinued, so availability varies.
The Body Shop Moringa, at about $35 for 100 ml (estimate) — still above H&M Urban Verve's own estimate.
Gucci Mémoire d’une Odeur, at about 5h on skin, against about 3h for H&M Urban Verve.
Gucci Mémoire d’une Odeur, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Gucci Mémoire d’une Odeur actually costs about $155 a year MORE than H&M Urban Verve. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Gucci Mémoire d’une Odeur comes closest at 4.5h, so it needs one re-spray to cover the day.
H&M Urban Verve notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-12.