H&M White Air: released in 2025, citrus, yellow floral and sweet, about 4h on skin, projection 6/10, sillage 2/10. The alternatives below are matched to that profile.
The closest H&M White Air dupe we found is Salvador Dali DaliA — 85% match, about $30 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best H&M White Air dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M White Air | Projection |
|---|---|---|---|---|---|
| 1 | Salvador Dali DaliA | 85% | about $30 (−14%) | 5h vs 4h | 5/10 |
| 2 | Guess Dare | 84% | about $20 (−43%) | 4h vs 4h | 5/10 |
| 3 | Salvatore Ferragamo Incanto Shine | 82% | about $25 (−29%) | 5h vs 4h | 5/10 |
| 4 | Elizabeth Arden White Tea Mandarin Blossom | 81% | about $25 (−29%) | 4h vs 4h | 6/10 |
| 5 | Victoria's Secret Bombshell | 80% | about $70 (+100%) | 4h vs 4h | 5/10 |
Evokes the bright citrus and fresh floral interplay of H&M White Air, featuring a similarly uplifting fruity opening and soft musky base.
It shares its floral, fresh and sweet accords with H&M White Air, lasts about 5h against 4h and carries 566 community ratings.
Shares a vibrant floral and light citrus character reminiscent of H&M White Air, offering an accessible everyday freshness.
It shares its citrus, floral and green accords with H&M White Air, lasts about 4h against 4h and carries 559 community ratings.
A cheerful fruit-forward profile that echoes the luminous citrus and sweet blossom impressions of H&M White Air.
It shares its sweet, fresh and floral accords with H&M White Air, lasts about 5h against 4h and carries 2,603 community ratings.
Captures a similar clean citrus and soft floral serenity, evoking the breezy clean musks of H&M White Air.
It shares its citrus, green and fresh accords with H&M White Air, opens on Lemon too, lasts about 4h against 4h and carries 424 community ratings.
A lively blend of bright citrus and fresh florals that sits in the same energetic fragrance family as H&M White Air.
It shares its sweet, fresh and citrus accords with H&M White Air, lasts about 4h against 4h and carries 6,228 community ratings.
Guess Dare, at about $20 for 100 ml (estimate) — around 45% less than H&M White Air.
Salvador Dali DaliA, at about 5h on skin, against about 4h for H&M White Air.
Salvador Dali DaliA, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Salvador Dali DaliA saves you about $5 a year against H&M White Air. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Salvador Dali DaliA comes closest at 4.5h, so it needs one re-spray to cover the day.
H&M White Air notes, performance and price
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Updated 2026-10-23.