Hej:Pure Pure Flower: released in 2022, rose, fruity and sweet, about 5h on skin, projection 4/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the best Hej:Pure Pure Flower dupes we found, ranked by opening & dry-down similarity:
Shares the bright, citrus-kissed rose and soft floral sweetness found in Pure Flower, wrapped in a clean and musky finish.
Evokes the sweet, rosy, and fruity charm of Pure Flower, offering a delicate floral aura with a similarly gentle musky dry-down.
Presents a sparkling, juicy rose composition akin to Pure Flower, leaning into a refreshing and tender herbal-fruity space.
Mirrors the sparkling, fruity-floral optimism of Pure Flower, centering around a cheerful and approachable rose accord.
Captures the sophisticated fruit-and-rose interplay of Pure Flower, with a smooth and powdery dry-down.
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