HEMA Rose: released in 2026, rose, citrus and soft spicy, about 7h on skin, projection 6/10, sillage 6/10. The alternatives below are matched to that profile.
The closest HEMA Rose scent match we found is Atkinsons Rose in Wonderland — 85% match, about $110 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best HEMA Rose dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs HEMA Rose | Projection |
|---|---|---|---|---|---|
| 1 | Atkinsons Rose in Wonderland | 85% | about $110 (+214%) | 4h vs 7h | 5/10 |
| 2 | Moschino Toy Boy | 82% | about $45 (+29%) | 7h vs 7h | 7/10 |
| 3 | Moschino Toy Boy 2 | 82% | about $65 (+86%) | 7h vs 7h | 7/10 |
| 4 | Le Couvent Maison de Parfum Hattai | 80% | about $45 (+29%) | 6h vs 7h | 7/10 |
| 5 | Diptyque L'Ombre Dans L'Eau Eau de Toilette | 78% | about $220 (+529%) | 6h vs 7h | 6/10 |
Evokes the airy rose and pink pepper sparkle of HEMA Rose, with a refined musky floral dry-down.
It shares its rose, aromatic and fresh spicy accords with HEMA Rose, lasts about 4h against 7h and carries 474 community ratings.
A bolder spicy rose take that shares the peppery floral territory of HEMA Rose.
It shares its rose, floral and musky accords with HEMA Rose, lasts about 7h against 7h and carries 13,300 community ratings.
Expands on the peppery rose character of the Toy line, keeping a similar vibrant energy.
It shares its fresh spicy and aromatic accords with HEMA Rose, lasts about 7h against 7h and carries 389 community ratings.
Leans into similar aromatic and rosy nuances, offering an affordable option comparable to HEMA Rose.
It shares its sweet accords with HEMA Rose, lasts about 6h against 7h and carries 448 community ratings.
Provides a fresh green rose profile that touches upon the floral brightness found in HEMA Rose.
It shares its aromatic, soft spicy and rose accords with HEMA Rose, lasts about 6h against 7h and carries 4,694 community ratings.
Moschino Toy Boy, at about $45 for 100 ml (estimate) — still above HEMA Rose's own estimate.
Moschino Toy Boy, at about 7h on skin, against about 7h for HEMA Rose.
Atkinsons Rose in Wonderland, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Atkinsons Rose in Wonderland actually costs about $110 a year MORE than HEMA Rose. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Moschino Toy Boy comes closest at 7.3h, so it needs one re-spray to cover the day.
HEMA Rose notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-27.