Issey Miyake L'Eau d'Issey Pure Eau de Toilette: released in 2016, white floral, marine and aromatic, about 5h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Issey Miyake L'Eau d'Issey Pure Eau de Toilette dupe we found is Franck Olivier White Touch — 87% match, about $25 (estimate) versus about $80 for a 100 ml bottle.
The five closest scent matches — the best Issey Miyake L'Eau d'Issey Pure Eau de Toilette dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Issey Miyake L'Eau d'Issey Pure Eau de Toilette | Projection |
|---|---|---|---|---|---|
| 1 | Franck Olivier White Touch | 87% | about $25 (−69%) | 5h vs 5h | 5/10 |
| 2 | O Boticário Acqua Fresca | 81% | about $15 (−81%) | 5h vs 5h | 4/10 |
| 3 | Azzaro Now Women | 74% | about $25 (−69%) | 6h vs 5h | 5/10 |
| 4 | Calvin Klein Truth | 77% | about $30 (−62%) | 6h vs 5h | 5/10 |
| 5 | Fragrance World Aqua Pura | 84% | about $40 (−50%) | 7h vs 5h | 7/10 |
This fragrance captures a similar clean, aquatic floral essence that feels light and airy, reminiscent of the breezy character found in L'Eau d'Issey Pure.
It lasts about 5h against 5h and carries 222 community ratings.
A refreshing and crisp composition that shares the same bright, watery floral spirit, offering a simple and clean experience similar to the Issey Miyake profile.
It shares its woody, aromatic and white floral accords with Issey Miyake L'Eau d'Issey Pure Eau de Toilette, lasts about 5h against 5h and carries 984 community ratings.
This fragrance offers a light, aquatic floral profile that sits in the same family as the reference, focusing on a clean and breezy aesthetic.
It shares its white floral accords with Issey Miyake L'Eau d'Issey Pure Eau de Toilette, lasts about 6h against 5h and carries 458 community ratings.
This option provides a very similar aquatic and white floral experience, maintaining a crisp and clean profile that aligns well with the reference scent.
It shares its marine, aromatic and amber accords with Issey Miyake L'Eau d'Issey Pure Eau de Toilette, lasts about 7h against 5h and carries 225 community ratings.
With its focus on fresh, green, and aquatic notes, it evokes a similar sense of natural purity and understated elegance found in the Issey Miyake scent.
It shares its woody, white floral and aromatic accords with Issey Miyake L'Eau d'Issey Pure Eau de Toilette, lasts about 6h against 5h and carries 4,409 community ratings. It is listed as discontinued, so availability varies.
O Boticário Acqua Fresca, at about $15 for 100 ml (estimate) — around 80% less than Issey Miyake L'Eau d'Issey Pure Eau de Toilette.
Fragrance World Aqua Pura, at about 7h on skin, against about 5h for Issey Miyake L'Eau d'Issey Pure Eau de Toilette.
Franck Olivier White Touch, at 87% overall scent match across the opening and the dry-down.
Issey Miyake L'Eau d'Issey Pure Eau de Toilette itself sells from £33.8 (90 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Franck Olivier White Touch saves you about $85 a year against Issey Miyake L'Eau d'Issey Pure Eau de Toilette. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Fragrance World Aqua Pura comes closest at 7.4h, so it needs one re-spray to cover the day.
Issey Miyake L'Eau d'Issey Pure Eau de Toilette notes, performance and price
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Updated 2026-11-06.