Jo Malone London 154 Cologne: released in 2001, fresh spicy, aromatic and citrus, about 5h on skin, projection 6/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Jo Malone London 154 Cologne dupe we found is Alfred Dunhill Dunhill Edition — 84% match, about $25 (estimate) versus about $160 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London 154 Cologne dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London 154 Cologne | Projection |
|---|---|---|---|---|---|
| 1 | Alfred Dunhill Dunhill Edition | 84% | about $25 (−84%) | 5h vs 5h | 5/10 |
| 2 | Cacharel pour L'Homme | 82% | about $45 (−72%) | 5h vs 5h | 7/10 |
| 3 | Benetton Hot | 80% | about $10 (−94%) | 5h vs 5h | 6/10 |
| 4 | Malizia Uomo Vetyver | 78% | about $15 (−91%) | 5h vs 5h | 6/10 |
| 5 | Azzaro Pour Homme L'Eau | 79% | about $30 (−81%) | 5h vs 5h | 5/10 |
Evokes the herbal, spicy, and earthy character of Jo Malone 154 Cologne, leaning into a classic gentleman profile with prominent citrus and vetiver.
It shares its aromatic, fresh spicy and woody accords with Jo Malone London 154 Cologne, opens on Bergamot too, lasts about 5h against 5h and carries 762 community ratings.
Shares a similar aromatic, citrus-spiced, and woody framework with Jo Malone 154 Cologne, offering a nostalgic and invigorating wearing experience.
It shares its fresh spicy, aromatic and woody accords with Jo Malone London 154 Cologne, opens on Bergamot too, lasts about 5h against 5h and carries 1,931 community ratings.
Brings a warm, slightly sweeter dimension that feels reminiscent of the multifaceted spice and citrus blend found in Jo Malone 154 Cologne.
It shares its woody and citrus accords with Jo Malone London 154 Cologne, opens on Mandarin Orange and Bergamot too, lasts about 5h against 5h and carries 1,082 community ratings.
Presents a clean, earthy vetiver core that aligns nicely with the woody dry-down of Jo Malone 154 Cologne.
It shares its woody, aromatic and earthy accords with Jo Malone London 154 Cologne, lasts about 5h against 5h and carries 722 community ratings.
Features a sharp, refreshing citrus and lavender opening that echoes the brisk initial stages of Jo Malone 154 Cologne.
It shares its citrus, aromatic and fresh spicy accords with Jo Malone London 154 Cologne, opens on Grapefruit too, lasts about 5h against 5h and carries 927 community ratings. It is listed as discontinued, so availability varies.
Benetton Hot, at about $10 for 100 ml (estimate) — around 95% less than Jo Malone London 154 Cologne.
Cacharel pour L'Homme, at about 5h on skin, against about 5h for Jo Malone London 154 Cologne.
Alfred Dunhill Dunhill Edition, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Alfred Dunhill Dunhill Edition saves you about $195 a year against Jo Malone London 154 Cologne. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Cacharel Cacharel pour L'Homme comes closest at 5.4h, so it needs one re-spray to cover the day.
Jo Malone London 154 Cologne notes, performance and price
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Updated 2026-10-16.