Jo Malone London Fir & Artemisia: released in 2024, woody, aromatic and fresh spicy, about 4h on skin, projection 7/10, sillage 2/10. The alternatives below are matched to that profile.
The closest Jo Malone London Fir & Artemisia dupe we found is Boy Smells Woodphoria — 82% match, about $60 (estimate) versus about $165 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London Fir & Artemisia dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London Fir & Artemisia | Projection |
|---|---|---|---|---|---|
| 1 | Boy Smells Woodphoria | 82% | about $60 (−64%) | 5h vs 4h | 6/10 |
| 2 | Boy Smells Hinoki Fantome | 78% | about $140 (−15%) | 6h vs 4h | 6/10 |
| 3 | Pinaud Clubman Clubman Special Reserve | 72% | about $10 (−94%) | 5h vs 4h | 6/10 |
| 4 | Police To Be Tattooart | 68% | about $15 (−91%) | 5h vs 4h | 6/10 |
| 5 | Pinaud Clubman Citrus Musk | 62% | about $10 (370 ml) | 3h vs 4h | 4/10 |
This fragrance captures the earthy, woody essence of the forest floor, echoing the conifer and mossy character found in Fir & Artemisia.
It shares its woody and fresh accords with Jo Malone London Fir & Artemisia, lasts about 5h against 4h and carries 516 community ratings.
A sophisticated woody composition that leans into similar aromatic and resinous territory, providing a comparable experience to the conifer-forward profile.
It shares its woody, aromatic and fresh spicy accords with Jo Malone London Fir & Artemisia, lasts about 6h against 4h and carries 341 community ratings.
Offers a classic, herbal, and mossy backbone that aligns with the earthy and aromatic structure of the reference scent.
It lasts about 5h against 4h and carries 193 community ratings.
Features a blend of aromatic and woody notes that sit in the same family as the reference, offering a budget-friendly alternative.
It shares its aromatic and woody accords with Jo Malone London Fir & Artemisia, lasts about 5h against 4h and carries 218 community ratings.
While lighter, it shares a clean, aromatic, and herbal quality that evokes the fresh spicy side of the reference fragrance.
It shares its aromatic, fresh spicy and fresh accords with Jo Malone London Fir & Artemisia, lasts about 3h against 4h and carries 81 community ratings.
Pinaud Clubman Clubman Special Reserve, at about $10 for 100 ml (estimate) — around 95% less than Jo Malone London Fir & Artemisia.
Boy Smells Hinoki Fantome, at about 6h on skin, against about 4h for Jo Malone London Fir & Artemisia.
Boy Smells Woodphoria, at 82% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Boy Smells Woodphoria saves you about $155 a year against Jo Malone London Fir & Artemisia. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Boy Smells Hinoki Fantome comes closest at 5.9h, so it needs one re-spray to cover the day.
Jo Malone London Fir & Artemisia notes, performance and price
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Updated 2026-10-30.