Jo Malone London Musk Memento Cologne: released in 2024, musky, aldehydic and powdery, about 6h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Jo Malone London Musk Memento Cologne dupe we found is Clean Fresh Laundry — 82% match, about $70 (estimate) versus about $165 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London Musk Memento Cologne dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London Musk Memento Cologne | Projection |
|---|---|---|---|---|---|
| 1 | Clean Fresh Laundry | 82% | about $70 (−58%) | 4h vs 6h | 5/10 |
| 2 | Teo Cabanel Et Voilà | 78% | about $45 (−73%) | 6h vs 6h | 6/10 |
| 3 | L'Erbolario Iris Bianco | 73% | about $50 (−70%) | 5h vs 6h | 5/10 |
| 4 | Alfred Dunhill Icon | 68% | about $120 (−27%) | 6h vs 6h | 6/10 |
| 5 | Burberry Brit Rhythm for Women | 63% | about $80 (−52%) | 7h vs 6h | 5/10 |
Captures the crisp, soapy, and clean aldehydic character of Jo Malone London Musk Memento with a straightforward, airy finish.
It shares its powdery, musky and fresh accords with Jo Malone London Musk Memento Cologne, lasts about 4h against 6h and carries 764 community ratings.
Offers a similarly clean and powdery aesthetic that evokes the fresh, musky, and floral nuances found in the reference scent.
It shares its aldehydic, powdery and musky accords with Jo Malone London Musk Memento Cologne, opens on Aldehydes too, lasts about 6h against 6h and carries 418 community ratings.
Leans into the powdery iris and soft musk profile of Jo Malone London Musk Memento, providing a gentle and comforting floral experience.
It shares its iris and powdery accords with Jo Malone London Musk Memento Cologne, lasts about 5h against 6h and carries 228 community ratings.
Shares a similar aromatic and woody structure that feels like a more masculine-leaning cousin to the musky, lavender-forward composition of the reference.
It shares its woody accords with Jo Malone London Musk Memento Cologne, lasts about 6h against 6h and carries 4,148 community ratings.
Features a prominent lavender and powdery musk accord that sits in the same family as the reference, though with a slightly different floral focus.
It shares its lavender, woody and musky accords with Jo Malone London Musk Memento Cologne, opens on Aldehydes too, lasts about 7h against 6h and carries 3,566 community ratings. It is listed as discontinued, so availability varies.
Teo Cabanel Et Voilà, at about $45 for 100 ml (estimate) — around 75% less than Jo Malone London Musk Memento Cologne.
Burberry Brit Rhythm for Women, at about 7h on skin, against about 6h for Jo Malone London Musk Memento Cologne.
Clean Fresh Laundry, at 82% overall scent match across the opening and the dry-down.
Jo Malone London Musk Memento Cologne itself sells from $783.99 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Clean Fresh Laundry saves you about $140 a year against Jo Malone London Musk Memento Cologne. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Burberry Burberry Brit Rhythm for Women comes closest at 6.5h, so it needs one re-spray to cover the day.
Jo Malone London Musk Memento Cologne notes, performance and price
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Updated 2026-10-30.