Jo Malone London Primrose & Rye, released in 2018, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Jo Malone London Primrose & Rye: vanilla, aromatic and lactonic, about 4h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Jo Malone London Primrose & Rye we found, ranked by opening & dry-down similarity:
Evokes the warm and inviting floral character of Jo Malone London Primrose & Rye with a comforting sweetness.
It shares its sweet, vanilla and lactonic accords with Jo Malone London Primrose & Rye, lasts about 5h against 4h and carries 240 community ratings.
Shares a gentle, aromatic floral nuance reminiscent of Jo Malone London Primrose & Rye at a fraction of the cost.
It shares its sweet, lactonic and floral accords with Jo Malone London Primrose & Rye, lasts about 3h against 4h and carries 312 community ratings.
Brings a solar, soft floral warmth that sits comfortably in the same family as Jo Malone London Primrose & Rye.
It shares its vanilla, sweet and aromatic accords with Jo Malone London Primrose & Rye, lasts about 5h against 4h and carries 606 community ratings.
Offers a rich, powdery floral expression echoing the gentler aspects of Jo Malone London Primrose & Rye.
It shares its floral, green and sweet accords with Jo Malone London Primrose & Rye, lasts about 6h against 4h and carries 412 community ratings.
Presents a sweet, herbal floral ambiance that shares a similar mood with Jo Malone London Primrose & Rye.
It shares its floral, powdery and aromatic accords with Jo Malone London Primrose & Rye, lasts about 6h against 4h and carries 1,108 community ratings.
Phebo Bahia, at about $15 for 100 ml (estimate).
Bois 1920 Come L'Amore, at about 6h on skin, against about 4h for Jo Malone London Primrose & Rye.
Phebo Bahia, at 80% overall scent match across the opening and the dry-down.
On an 8-hour day, none of the 5 last a full 8 hours. Bois 1920 Come L'Amore comes closest at 6.4h, so it needs one re-spray to cover the day.
Jo Malone London Primrose & Rye notes, performance and price
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Updated 2026-11-09.