Jo Malone London Waterlily Cologne: released in 2020, floral, white floral and aquatic, about 4h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Jo Malone London Waterlily Cologne dupe we found is Zara Waterlily Tea Dress — 89% match, about $25 (estimate) versus about $100 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London Waterlily Cologne dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London Waterlily Cologne | Projection |
|---|---|---|---|---|---|
| 1 | Zara Waterlily Tea Dress | 89% | about $25 (−75%) | 5h vs 4h | 5/10 |
| 2 | Sergio Tacchini Donna | 82% | about $30 (−70%) | 4h vs 4h | 6/10 |
| 3 | Moschino Cheap & Chic | 80% | about $30 (−70%) | 6h vs 4h | 6/10 |
| 4 | Monotheme Venezia White Musk Pour Femme | 80% | about $20 (−80%) | 5h vs 4h | 4/10 |
| 5 | L’Occitane Au Brésil Ninfa das Águas Fascínio | 81% | about $35 (−65%) | 5h vs 4h | 6/10 |
Crafted with a light aquatic floral profile, this scent evokes the fresh neroli and soft water lily notes of Jo Malone Waterlily.
It shares its citrus, musky and powdery accords with Jo Malone London Waterlily Cologne, lasts about 5h against 4h and carries 1,562 community ratings.
Offers a crisp, airy floral feel with delicate white flowers reminiscent of Jo Malone Waterlily.
It shares its floral, white floral and fresh accords with Jo Malone London Waterlily Cologne, lasts about 4h against 4h and carries 1,881 community ratings.
Combines bright citrus and soft white floral nuances in a fresh, soapy style that echoes Jo Malone Waterlily.
It shares its floral, citrus and powdery accords with Jo Malone London Waterlily Cologne, lasts about 6h against 4h and carries 5,441 community ratings.
Leans into a clean, powdery musk base paired with gentle florals that capture the soft dry-down of Jo Malone Waterlily.
It shares its musky, powdery and citrus accords with Jo Malone London Waterlily Cologne, lasts about 5h against 4h and carries 318 community ratings.
Features a refreshing water-lily accord that brings out a luminous aquatic floral essence reminiscent of Jo Malone Waterlily.
It shares its floral, citrus and aquatic accords with Jo Malone London Waterlily Cologne, lasts about 5h against 4h and carries 80 community ratings.
Monotheme Venezia White Musk Pour Femme, at about $20 for 100 ml (estimate) — around 80% less than Jo Malone London Waterlily Cologne.
Moschino Cheap & Chic, at about 6h on skin, against about 4h for Jo Malone London Waterlily Cologne.
Zara Waterlily Tea Dress, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zara Waterlily Tea Dress saves you about $110 a year against Jo Malone London Waterlily Cologne. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Moschino Cheap & Chic comes closest at 5.6h, so it needs one re-spray to cover the day.
Jo Malone London Waterlily Cologne notes, performance and price
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Updated 2026-11-08.