L'Occitane en Provence Magnolia & Mure, released in 2013, is discontinued and no longer in production. The closest scent matches you can still buy are below.
L'Occitane en Provence Magnolia & Mure: fruity, floral and citrus, about 5h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for L'Occitane en Provence Magnolia & Mure we found, ranked by opening & dry-down similarity:
Shares a prominent blackberry-forward profile that feels reminiscent of the fruity and floral character found in L'Occitane en Provence Magnolia & Mure.
It shares its fruity, woody and sweet accords with L'Occitane en Provence Magnolia & Mure, opens on Blackberry too, lasts about 5h against 5h and carries 7,558 community ratings.
Offers a bright, berry-infused floral experience that sits in the same family as the fruity and sweet floral notes of the reference.
It shares its fruity, sweet and rose accords with L'Occitane en Provence Magnolia & Mure, opens on Blackberry too, lasts about 4h against 5h and carries 4,432 community ratings.
A vibrant and accessible fragrance that captures a similar fruity-floral energy, leaning into the sweet and woody nuances of the original.
It shares its sweet, fruity and floral accords with L'Occitane en Provence Magnolia & Mure, opens on Blackberry and Bergamot too, lasts about 5h against 5h and carries 136 community ratings.
While focused on violet, it shares a similar powdery and floral sweetness that aligns with the overall aesthetic of the L'Occitane fragrance.
It shares its fruity, sweet and rose accords with L'Occitane en Provence Magnolia & Mure, opens on Blackberry too, lasts about 5h against 5h and carries 249 community ratings.
This fragrance leans into a similar fruity-floral structure, offering a budget-friendly alternative that captures a comparable sweet and woody dry-down.
It shares its citrus, patchouli and rose accords with L'Occitane en Provence Magnolia & Mure, opens on Bergamot too, lasts about 7h against 5h and carries 2,978 community ratings.
Natura Humor Perfeito, at about $25 for 100 ml (estimate).
Armaf Club de Nuit Woman, at about 7h on skin, against about 5h for L'Occitane en Provence Magnolia & Mure.
Lalique Amethyst, at 82% overall scent match across the opening and the dry-down.
On an 8-hour day, none of the 5 last a full 8 hours. Armaf Club de Nuit Woman comes closest at 6.9h, so it needs one re-spray to cover the day.
L'Occitane en Provence Magnolia & Mure notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-11-06.