Maison Martin Margiela Up At Dawn: released in 2025, rose, musky and earthy, about 5h on skin, projection 7/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Maison Martin Margiela Up At Dawn dupe we found is Zara Fashionably London — 88% match, about $35 (estimate) versus about $170 for a 100 ml bottle.
The five closest scent matches — the best Maison Martin Margiela Up At Dawn dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Maison Martin Margiela Up At Dawn | Projection |
|---|---|---|---|---|---|
| 1 | Zara Fashionably London | 88% | about $35 (−79%) | 7h vs 5h | 7/10 |
| 2 | Chloé Roses de Chloé | 86% | about $145 (−15%) | 5h vs 5h | 5/10 |
| 3 | Diptyque Eau Rose | 86% | about $190 (+12%) | 4h vs 5h | 4/10 |
| 4 | Chloé Eau de Parfum | 85% | about $110 (−35%) | 6h vs 5h | 5/10 |
| 5 | Lalique Perles De Lalique | 85% | about $30 (−82%) | 6h vs 5h | 6/10 |
Evokes the rosy, powdery character of Maison Martin Margiela Up At Dawn, offering a sparkling floral profile at a fraction of the cost.
It shares its rose, musky and powdery accords with Maison Martin Margiela Up At Dawn, lasts about 7h against 5h and carries 2,312 community ratings.
Captures the fresh, dewy rose essence of Maison Martin Margiela Up At Dawn with a soft, clean musky dry-down.
It shares its rose, floral and musky accords with Maison Martin Margiela Up At Dawn, lasts about 5h against 5h and carries 4,063 community ratings.
Showcases a natural, green-tinged rose profile that brings to mind the botanical facets of Maison Martin Margiela Up At Dawn.
It shares its rose, floral and musky accords with Maison Martin Margiela Up At Dawn, lasts about 4h against 5h and carries 3,181 community ratings.
Leans into similar powdery floral territory as Maison Martin Margiela Up At Dawn, anchored by a clean rose and amber nuance.
It shares its floral, rose and woody accords with Maison Martin Margiela Up At Dawn, lasts about 6h against 5h and carries 24,038 community ratings.
Presents a camphoraceous, earthy rose reminiscent of the mossy patchouli depths in Maison Martin Margiela Up At Dawn.
It shares its woody, earthy and patchouli accords with Maison Martin Margiela Up At Dawn, lasts about 6h against 5h and carries 7,383 community ratings.
Lalique Perles De Lalique, at about $30 for 100 ml (estimate) — around 80% less than Maison Martin Margiela Up At Dawn.
Zara Fashionably London, at about 7h on skin, against about 5h for Maison Martin Margiela Up At Dawn.
Zara Fashionably London, at 88% overall scent match across the opening and the dry-down.
Maison Martin Margiela Up At Dawn itself sells from £62 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Zara Fashionably London saves you about $195 a year against Maison Martin Margiela Up At Dawn. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Zara Fashionably London comes closest at 6.5h, so it needs one re-spray to cover the day.
Maison Martin Margiela Up At Dawn notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-19.