Massimo Dutti Incense & Hinoki: released in 2026, amber, smoky and white floral, about 3h on skin, projection 6/10, sillage 1/10. The alternatives below are matched to that profile.
The closest Massimo Dutti Incense & Hinoki scent match we found is Heretic Parfum Dirty Hinoki — 88% match, about $165 (estimate) versus about $45 for a 100 ml bottle.
The five closest scent matches — the best Massimo Dutti Incense & Hinoki dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Massimo Dutti Incense & Hinoki | Projection |
|---|---|---|---|---|---|
| 1 | Heretic Parfum Dirty Hinoki | 88% | about $165 (+267%) | 4h vs 3h | 7/10 |
| 2 | Scents of Wood Hinoki in Hinoki | 88% | about $275 (+511%) | 5h vs 3h | 7/10 |
| 3 | Jo Malone London Hinoki & Cedarwood | 85% | about $225 (+400%) | 6h vs 3h | 5/10 |
| 4 | Comme des Garcons Scent One: Hinoki | 84% | about $160 (+256%) | 5h vs 3h | 7/10 |
| 5 | Boy Smells Hinoki Fantome | 84% | about $140 (+211%) | 6h vs 3h | 6/10 |
Evokes the woody incense and resinous character of Massimo Dutti Incense & Hinoki with a rich forest-floor depth.
It shares its woody, amber and balsamic accords with Massimo Dutti Incense & Hinoki, lasts about 4h against 3h and carries 672 community ratings.
Captures the deep, aromatic hinoki wood impression central to Massimo Dutti Incense & Hinoki with heightened longevity.
It shares its woody, amber and warm spicy accords with Massimo Dutti Incense & Hinoki, lasts about 5h against 3h and carries 150 community ratings.
Offers a similar architectural wood structure that echoes Massimo Dutti Incense & Hinoki, emphasizing clean cedar.
It shares its woody accords with Massimo Dutti Incense & Hinoki, lasts about 6h against 3h and carries 832 community ratings.
A clean yet resinous take on woodsmoke that mirrors the aromatic heart of Massimo Dutti Incense & Hinoki.
It shares its woody, amber and green accords with Massimo Dutti Incense & Hinoki, lasts about 5h against 3h and carries 1,389 community ratings.
Blends warm spice and resinous woods in a manner reminiscent of Massimo Dutti Incense & Hinoki, though with added warmth.
It shares its woody and amber accords with Massimo Dutti Incense & Hinoki, lasts about 6h against 3h and carries 341 community ratings.
Boy Smells Hinoki Fantome, at about $140 for 100 ml (estimate) — still above Massimo Dutti Incense & Hinoki's own estimate.
Boy Smells Hinoki Fantome, at about 6h on skin, against about 3h for Massimo Dutti Incense & Hinoki.
Heretic Parfum Dirty Hinoki, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Heretic Parfum Dirty Hinoki actually costs about $175 a year MORE than Massimo Dutti Incense & Hinoki. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Boy Smells Hinoki Fantome comes closest at 5.9h, so it needs one re-spray to cover the day.
Massimo Dutti Incense & Hinoki notes, performance and price
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Updated 2026-09-14.