Memoize London Aequale: released in 2024, white floral, citrus and powdery, about 5h on skin, projection 7/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Memoize London Aequale dupe we found is Fragrance World Ivory Musk — 90% match, about $25 (estimate) versus about $350 for a 100 ml bottle.
The five closest scent matches — the best Memoize London Aequale dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Memoize London Aequale | Projection |
|---|---|---|---|---|---|
| 1 | Fragrance World Ivory Musk | 90% | about $25 (−93%) | 5h vs 5h | 6/10 |
| 2 | Maison Alhambra The Tux | 87% | about $30 (−91%) | 6h vs 5h | 7/10 |
| 3 | Lattafa Perfumes Musk Mood | 83% | about $20 (−94%) | 6h vs 5h | 6/10 |
| 4 | Al Haramain Perfumes Musk | 78% | about $30 (−91%) | 7h vs 5h | 6/10 |
| 5 | PARIS CORNER Sunrise Killer Oud | 80% | about $30 (−91%) | 7h vs 5h | 6/10 |
Captures the clean, airy musk and citrus brightness found in Memoize London Aequale, offering a similarly uplifting and powdery floral experience.
It shares its citrus, powdery and floral accords with Memoize London Aequale, opens on Bergamot too, lasts about 5h against 5h and carries 112 community ratings.
A soft and approachable take on the musky, citrus-forward profile of Aequale, leaning into a gentle, clean floral dry-down.
It shares its floral accords with Memoize London Aequale, lasts about 6h against 5h and carries 1,186 community ratings.
Shares the clean, powdery musk character of Aequale, providing a long-lasting and comforting scent profile at a fraction of the cost.
It shares its musky, powdery and floral accords with Memoize London Aequale, lasts about 6h against 5h and carries 833 community ratings.
A clean, minimalist musk fragrance that mirrors the powdery and fresh floral nuances present in the Aequale composition.
It shares its musky, floral and powdery accords with Memoize London Aequale, lasts about 7h against 5h and carries 118 community ratings.
Evokes the bright citrus and white floral heart of Aequale, settling into a smooth, musky base that feels very similar in tone.
It shares its aromatic, citrus and fresh spicy accords with Memoize London Aequale, lasts about 7h against 5h and carries 80 community ratings.
Lattafa Perfumes Musk Mood, at about $20 for 100 ml (estimate) — around 95% less than Memoize London Aequale.
Al Haramain Perfumes Musk, at about 7h on skin, against about 5h for Memoize London Aequale.
Fragrance World Ivory Musk, at 90% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Fragrance World Ivory Musk saves you about $475 a year against Memoize London Aequale. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Al Haramain Perfumes Musk comes closest at 6.8h, so it needs one re-spray to cover the day.
Memoize London Aequale notes, performance and price
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Updated 2026-11-02.