Memoize London Aurora: released in 2024, fruity, sweet and aquatic, about 5h on skin, projection 8/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Memoize London Aurora dupe we found is Xerjoff Erba Pura — 91% match, about $165 (estimate) versus about $285 for a 100 ml bottle.
The five closest scent matches — the best Memoize London Aurora dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Memoize London Aurora | Projection |
|---|---|---|---|---|---|
| 1 | Xerjoff Erba Pura | 91% | about $165 (−42%) | 9h vs 5h | 7/10 |
| 2 | Al Haramain Perfumes Amber Oud Gold Edition | 86% | about $40 (−86%) | 9h vs 5h | 7/10 |
| 3 | Pernoire Naki | 86% | about $200 (−30%) | 6h vs 5h | 7/10 |
| 4 | Lattafa Perfumes Ana Abiyedh | 84% | about $20 (−93%) | 7h vs 5h | 7/10 |
| 5 | Dolce&Gabbana D&G Anthology L'Imperatrice 3 | 81% | about $55 (−81%) | 5h vs 5h | 7/10 |
Shares the intensely fruity, sweet, and musky aura of Memoize London Aurora with an even more vibrant opening.
It shares its fruity, sweet and musky accords with Memoize London Aurora, lasts about 9h against 5h and carries 12,992 community ratings.
Delivers a heavy dose of sweet fruitiness and musk akin to the general character of Memoize London Aurora.
It shares its sweet, fruity and ozonic accords with Memoize London Aurora, opens on Bergamot too, lasts about 9h against 5h and carries 5,856 community ratings.
Evokes the bright, tropical fruity sweetness found in Memoize London Aurora.
It shares its fruity, fresh and sweet accords with Memoize London Aurora, lasts about 6h against 5h and carries 227 community ratings.
Features a prominent sweet, fruity, and musky profile reminiscent of Memoize London Aurora.
It shares its musky, sweet and fruity accords with Memoize London Aurora, opens on Bergamot too, lasts about 7h against 5h and carries 2,786 community ratings.
Leans into a similar juicy, sweet, and aquatic profile reminiscent of Memoize London Aurora.
It shares its fruity, ozonic and aquatic accords with Memoize London Aurora, lasts about 5h against 5h and carries 19,460 community ratings.
Lattafa Perfumes Ana Abiyedh, at about $20 for 100 ml (estimate) — around 95% less than Memoize London Aurora.
Xerjoff Erba Pura, at about 9h on skin, against about 5h for Memoize London Aurora.
Xerjoff Erba Pura, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Xerjoff Erba Pura saves you about $180 a year against Memoize London Aurora. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Xerjoff Erba Pura (8.8h) and Al Haramain Perfumes Amber Oud Gold Edition (8.5h) — 2 of 5.
Memoize London Aurora notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-29.