Natura Hoje, released in 2000, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Natura Hoje: citrus, rose and lavender, about 5h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Natura Hoje we found, ranked by opening & dry-down similarity:
A versatile and fresh composition that captures the herbal and woody nuances found in the reference scent.
It shares its floral, woody and aromatic accords with Natura Hoje, lasts about 5h against 5h and carries 888 community ratings.
Provides a bright, citrus-forward profile that feels familiar to those who enjoy the aromatic and floral balance of the original.
It shares its citrus accords with Natura Hoje, lasts about 4h against 5h and carries 1,512 community ratings.
A classic, clean, and citrus-heavy fragrance that occupies the same aromatic space as the reference.
It shares its citrus, woody and aromatic accords with Natura Hoje, lasts about 4h against 5h and carries 23,162 community ratings.
Leans into the floral and woody aspects of the original, offering a slightly more modern and feminine interpretation.
It shares its woody, rose and floral accords with Natura Hoje, lasts about 5h against 5h and carries 446 community ratings.
Shares a similar aromatic and floral character, offering a clean and refreshing experience that mirrors the spirit of the original.
It shares its citrus, floral and woody accords with Natura Hoje, lasts about 2h against 5h and carries 3 community ratings.
Eudora Vive, at about $15 for 100 ml (estimate) — around 25% less than Natura Hoje.
Natura Luna Rosé, at about 5h on skin, against about 5h for Natura Hoje.
Eudora Vive, at 87% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Natura Biografia actually costs about $10 a year MORE than Natura Hoje. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Natura Luna Rosé comes closest at 4.9h, so it needs one re-spray to cover the day.
Natura Hoje notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-11-09.