One Direction You & I, released in 2014, is discontinued and no longer in production. The closest scent matches you can still buy are below.
One Direction You & I: floral, fruity and sweet, about 5h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for One Direction You & I we found, ranked by opening & dry-down similarity, with the ones still in production first:
Brings forward a lush floral profile with dewy blossom accents that recall the heart of One Direction You & I.
It shares its floral, fresh and rose accords with One Direction You & I, lasts about 5h against 5h and carries 211 community ratings.
Leans into a vibrant sweet and fruity atmosphere that captures a similar energetic everyday vibe.
It shares its fruity, sweet and citrus accords with One Direction You & I, lasts about 4h against 5h and carries 1,236 community ratings.
A sweet, celebratory fragrance that shares the inviting fruit-and-floral warmth of One Direction You & I.
It shares its floral, fresh and fruity accords with One Direction You & I, lasts about 4h against 5h and carries 1,629 community ratings.
Offers a bright and sweet floral profile with a welcoming warmth reminiscent of the reference scent family.
It shares its fruity, sweet and floral accords with One Direction You & I, lasts about 6h against 5h and carries 3,618 community ratings.
Shares a vibrant, fruit-forward opening reminiscent of the mango and citrus notes found in One Direction You & I.
It shares its fruity, tropical and sweet accords with One Direction You & I, lasts about 4h against 5h and carries 910 community ratings. It is listed as discontinued, so availability varies.
Bath & Body Works A Thousand Wishes, at about $20 for 100 ml (estimate).
Lattafa Perfumes Fakhar Rose, at about 6h on skin, against about 5h for One Direction You & I.
Christian Audigier Ed Hardy Hearts & Daggers for Her, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Michael Kors Sexy Blossom actually costs about $15 a year MORE than One Direction You & I. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Lattafa Perfumes Fakhar Rose comes closest at 6.1h, so it needs one re-spray to cover the day.
One Direction You & I notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-05.