Penhaligon's AIUla: released in 2024, warm spicy, fruity and sweet, about 6h on skin, projection 7/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Penhaligon's AIUla dupe we found is Molton Brown Muddled Plum — 83% match, about $85 (estimate) versus about $325 for a 100 ml bottle.
The five closest scent matches — the best Penhaligon's AIUla dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Penhaligon's AIUla | Projection |
|---|---|---|---|---|---|
| 1 | Molton Brown Muddled Plum | 83% | about $85 (−74%) | 6h vs 6h | 6/10 |
| 2 | Le Couvent Maison de Parfum Nubica | 82% | about $65 (−80%) | 5h vs 6h | 6/10 |
| 3 | Guerlain L’Homme Idéal Eau de Parfum | 79% | about $165 (−49%) | 7h vs 6h | 7/10 |
| 4 | Guerlain L'Homme Idéal Extrême | 79% | about $100 (−69%) | 7h vs 6h | 8/10 |
| 5 | Comme des Garcons Floriental | 76% | about $145 (−55%) | 6h vs 6h | 7/10 |
Features a prominent plum note that evokes the fruity, spiced heart of Penhaligon's AIUla in a more accessible format.
It shares its fruity, warm spicy and sweet accords with Penhaligon's AIUla, lasts about 6h against 6h and carries 107 community ratings.
Shares a warm, resinous amber character that feels reminiscent of the spicy and sweet profile found in Penhaligon's AIUla.
It shares its vanilla, warm spicy and sweet accords with Penhaligon's AIUla, lasts about 5h against 6h and carries 341 community ratings.
A smooth, almond-forward composition that captures the sweet, woody, and spicy essence reminiscent of Penhaligon's AIUla.
It shares its sweet, vanilla and warm spicy accords with Penhaligon's AIUla, lasts about 7h against 6h and carries 10,363 community ratings.
Offers a sophisticated blend of spice and tobacco that sits in the same family as the warm, aromatic structure of Penhaligon's AIUla.
It shares its fruity, sweet and tobacco accords with Penhaligon's AIUla, lasts about 7h against 6h and carries 3,785 community ratings.
Provides a unique, spicy, and resinous experience that aligns with the warm, aromatic, and amber-heavy profile of Penhaligon's AIUla.
It shares its amber, fruity and sweet accords with Penhaligon's AIUla, lasts about 6h against 6h and carries 2,083 community ratings.
Le Couvent Maison de Parfum Nubica, at about $65 for 100 ml (estimate) — around 80% less than Penhaligon's AIUla.
Guerlain L’Homme Idéal Eau de Parfum, at about 7h on skin, against about 6h for Penhaligon's AIUla.
Molton Brown Muddled Plum, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Molton Brown Muddled Plum saves you about $350 a year against Penhaligon's AIUla. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Guerlain L’Homme Idéal Eau de Parfum comes closest at 6.6h, so it needs one re-spray to cover the day.
Penhaligon's AIUla notes, performance and price
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Updated 2026-10-30.