Perfume Theory Today is the Day: released in 2025, fruity, citrus and floral, about 5h on skin, projection 7/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Perfume Theory Today is the Day dupe we found is Lattafa Perfumes Qaed Al Fursan — 85% match, about $20 (estimate) versus about $65 for a 100 ml bottle.
The five closest scent matches — the best Perfume Theory Today is the Day dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Perfume Theory Today is the Day | Projection |
|---|---|---|---|---|---|
| 1 | Lattafa Perfumes Qaed Al Fursan | 85% | about $20 (−69%) | 5h vs 5h | 8/10 |
| 2 | Afnan Turathi Blue | 83% | about $40 (−38%) | 7h vs 5h | 7/10 |
| 3 | Maison Alhambra Jean Lowe Immortal | 83% | about $30 (−54%) | 6h vs 5h | 7/10 |
| 4 | Rasasi Hawas for Him | 82% | about $30 (−54%) | 7h vs 5h | 6/10 |
| 5 | PARIS CORNER Vibrant Orange & Neroli | 82% | about $40 (−38%) | 6h vs 5h | 7/10 |
Evokes the vibrant fruit-forward opening and clean green facets reminiscent of Today is the Day, landing on a smooth, pleasant sweetness.
It shares its fruity, sweet and fresh accords with Perfume Theory Today is the Day, lasts about 5h against 5h and carries 7,644 community ratings.
Offers a sparkling citrus and aromatic herbal combination reminiscent of the crisp opening of Today is the Day.
It shares its citrus and fresh accords with Perfume Theory Today is the Day, lasts about 7h against 5h and carries 8,305 community ratings.
Presents an aromatic and fresh citrus profile that echoes the energetic, fruity character found in Today is the Day.
It shares its fresh spicy, citrus and aromatic accords with Perfume Theory Today is the Day, opens on Bergamot too, lasts about 6h against 5h and carries 3,438 community ratings.
Delivers a heavy dose of sweet fruit and aquatic freshness that mirrors the exuberant atmosphere of Today is the Day.
It shares its fruity, citrus and fresh accords with Perfume Theory Today is the Day, opens on Bergamot too, lasts about 7h against 5h and carries 11,389 community ratings.
Shares a similarly bright, zesty citrus and floral introduction that brings to mind the crisp freshness of Today is the Day.
It shares its citrus, sweet and fresh accords with Perfume Theory Today is the Day, lasts about 6h against 5h and carries 167 community ratings.
Lattafa Perfumes Qaed Al Fursan, at about $20 for 100 ml (estimate) — around 70% less than Perfume Theory Today is the Day.
Rasasi Hawas for Him, at about 7h on skin, against about 5h for Perfume Theory Today is the Day.
Lattafa Perfumes Qaed Al Fursan, at 85% overall scent match across the opening and the dry-down.
Perfume Theory Today is the Day itself sells from 312.9 RON (50 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Lattafa Perfumes Qaed Al Fursan saves you about $65 a year against Perfume Theory Today is the Day. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Rasasi Hawas for Him comes closest at 7.2h, so it needs one re-spray to cover the day.
Perfume Theory Today is the Day notes, performance and price
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Updated 2026-10-28.