Setchu THURSDAY 1 PM | AYU: released in 2025, aquatic, marine and fresh, about 8h on skin, projection 8/10, sillage 6/10. The alternatives below are matched to that profile.
The closest Setchu THURSDAY 1 PM | AYU dupe we found is Maison Alhambra Megara — 88% match, about $50 (estimate) versus about $280 for a 100 ml bottle.
The five closest scent matches — the best Setchu THURSDAY 1 PM | AYU dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Setchu THURSDAY 1 PM | AYU | Projection |
|---|---|---|---|---|---|
| 1 | Maison Alhambra Megara | 88% | about $50 (−82%) | 9h vs 8h | 7/10 |
| 2 | Lattafa Perfumes Bade'e Al Oud Sublime | 85% | about $25 (−91%) | 6h vs 8h | 7/10 |
| 3 | Al Haramain Perfumes Amber Oud Bleu Edition | 83% | about $45 (−84%) | 5h vs 8h | 7/10 |
| 4 | Afnan Turathi Blue | 81% | about $40 (−86%) | 7h vs 8h | 7/10 |
| 5 | Rasasi Hawas Ice | 80% | about $30 (−89%) | 7h vs 8h | 6/10 |
Shares the intense salty ocean breeze and mineral-rich depths found in Setchu THURSDAY 1 PM AYU, grounded by earthy moss.
It shares its fresh, marine and aquatic accords with Setchu THURSDAY 1 PM | AYU, lasts about 9h against 8h and carries 390 community ratings.
Evokes the bracing, deep-ocean marine character of Setchu THURSDAY 1 PM AYU, pairing salty water notes with a smooth woody base.
It shares its fresh, earthy and mossy accords with Setchu THURSDAY 1 PM | AYU, lasts about 6h against 8h and carries 3,150 community ratings.
A refreshing aquatic journey that parallels the crisp, ozonic marine vibe of Setchu THURSDAY 1 PM AYU.
It shares its woody and fresh accords with Setchu THURSDAY 1 PM | AYU, lasts about 5h against 8h and carries 403 community ratings.
Presents a mineral-driven aquatic profile that echoes the bright, mossy maritime feel of Setchu THURSDAY 1 PM AYU.
It shares its woody and fresh accords with Setchu THURSDAY 1 PM | AYU, lasts about 7h against 8h and carries 8,305 community ratings.
Offers an invigorating blast of cool water and solar brightness in the same refreshing family as Setchu THURSDAY 1 PM AYU.
It shares its fresh accords with Setchu THURSDAY 1 PM | AYU, lasts about 7h against 8h and carries 8,416 community ratings.
Lattafa Perfumes Bade'e Al Oud Sublime, at about $25 for 100 ml (estimate) — around 90% less than Setchu THURSDAY 1 PM | AYU.
Maison Alhambra Megara, at about 9h on skin, against about 8h for Setchu THURSDAY 1 PM | AYU.
Maison Alhambra Megara, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Maison Alhambra Megara saves you about $335 a year against Setchu THURSDAY 1 PM | AYU. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Maison Alhambra Megara (8.9h) — 1 of 5.
Setchu THURSDAY 1 PM | AYU notes, performance and price
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Updated 2026-10-27.