Ted Baker W: released in 2002, fresh, floral and fruity, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Ted Baker W dupe we found is Coty l'Effleur — 82% match, about $20 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Ted Baker W dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Ted Baker W | Projection |
|---|---|---|---|---|---|
| 1 | Coty l'Effleur | 82% | about $20 | 5h vs 4h | 4/10 |
| 2 | Dana Heaven Sent | 73% | about $40 (+100%) | 5h vs 4h | 5/10 |
| 3 | Elizabeth Arden Green Tea | 72% | about $15 (−25%) | 3h vs 4h | 5/10 |
| 4 | Avon Haiku | 68% | about $20 | 5h vs 4h | 5/10 |
| 5 | Milton Lloyd Miss Tutu | 78% | about $15 (−25%) | 6h vs 4h | 5/10 |
Shares a delicate, powdery floral character that evokes the violet and peony heart of Ted Baker W in a similarly soft, vintage-inspired composition.
It shares its floral accords with Ted Baker W, lasts about 5h against 4h and carries 181 community ratings.
A soft, clean floral fragrance that leans into the same powdery, fresh territory as the reference, making it a gentle and affordable alternative.
It shares its floral, woody and powdery accords with Ted Baker W, lasts about 5h against 4h and carries 265 community ratings.
While more citrus-forward, it shares the fresh, green, and light floral aesthetic that makes the reference a versatile and easy-to-wear choice.
It shares its green, fresh and floral accords with Ted Baker W, lasts about 3h against 4h and carries 16,713 community ratings.
Provides a clean, green, and floral experience that aligns with the fresh and airy character of the reference perfume.
It shares its fresh, floral and woody accords with Ted Baker W, lasts about 5h against 4h and carries 1,013 community ratings.
Offers a bright, fruity-floral profile that mirrors the raspberry and violet notes found in the reference, providing a light and airy everyday scent.
It shares its woody, fresh and fruity accords with Ted Baker W, lasts about 6h against 4h and carries 41 community ratings.
Milton Lloyd Miss Tutu, at about $15 for 100 ml (estimate) — around 25% less than Ted Baker W.
Milton Lloyd Miss Tutu, at about 6h on skin, against about 4h for Ted Baker W.
Coty l'Effleur, at 82% overall scent match across the opening and the dry-down.
Ted Baker W itself sells from £9.1 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Coty l'Effleur works out about the same as Ted Baker W over a year. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Milton Lloyd Miss Tutu comes closest at 6.1h, so it needs one re-spray to cover the day.
Ted Baker W notes, performance and price
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Updated 2026-11-04.