Новая Заря (The New Dawn) Play & Charm Fresh: citrus, fruity and floral, about 5h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Play & Charm Fresh scent match we found is Новая Заря (The New Dawn) Shansita Acqua Verde — 91% match, about $15 (estimate) versus about $15 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Play & Charm Fresh dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Play & Charm Fresh | Projection |
|---|---|---|---|---|---|
| 1 | Новая Заря (The New Dawn) Shansita Acqua Verde | 91% | about $15 | 5h vs 5h | 4/10 |
| 2 | Chanel Chance Eau Fraiche | 86% | about $110* (+633%) | 6h vs 5h | 7/10 |
| 3 | Avon Pur Blanca | 81% | about $20* (+33%) | 4h vs 5h | 6/10 |
| 4 | Nina Ricci Les Belles de Ricci Delice d'Epices | 77% | about $65 (+333%) | 6h vs 5h | 6/10 |
| 5 | Chanel Allure | 76% | about $160* (+967%) | 7h vs 5h | 7/10 |
Evokes the bright citrus-and-floral freshness of Play & Charm Fresh with a remarkably similar breezy green character.
It shares its citrus, floral and green accords with Новая Заря (The New Dawn) Play & Charm Fresh, opens on Bergamot too, lasts about 5h against 5h and carries 179 community ratings.
Provides the high-end template of sparkling citrus and green hyacinth that inspires Play & Charm Fresh.
It shares its citrus and floral accords with Новая Заря (The New Dawn) Play & Charm Fresh, lasts about 6h against 5h and carries 15,527 community ratings.
Leans into similar floral and clean musky territory as Play & Charm Fresh, maintaining a soft and airy presence.
It shares its floral and green accords with Новая Заря (The New Dawn) Play & Charm Fresh, opens on Bergamot too, lasts about 4h against 5h and carries 5,580 community ratings.
Shares the warm, multifaceted floral-fruity depth that anchors the dry-down experience of Play & Charm Fresh.
It shares its citrus, floral and fruity accords with Новая Заря (The New Dawn) Play & Charm Fresh, opens on Mandarin Orange and Bergamot too, lasts about 7h against 5h and carries 6,130 community ratings.
Captures a similar sweet fruit and spice interplay reminiscent of the heart notes in Play & Charm Fresh.
It shares its warm spicy, citrus and fruity accords with Новая Заря (The New Dawn) Play & Charm Fresh, lasts about 6h against 5h and carries 720 community ratings. It is listed as discontinued, so availability varies.
Новая Заря (The New Dawn) Shansita Acqua Verde, at about $15 for 100 ml (estimate).
Chanel Allure, at about 7h on skin, against about 5h for Новая Заря (The New Dawn) Play & Charm Fresh.
Новая Заря (The New Dawn) Shansita Acqua Verde, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Новая Заря (The New Dawn) Shansita Acqua Verde works out about the same as Новая Заря (The New Dawn) Play & Charm Fresh over a year. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Chanel Allure comes closest at 7.0h, so it needs one re-spray to cover the day.
Новая Заря (The New Dawn) Play & Charm Fresh notes, performance and price
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Updated 2026-10-04.