Victoria's Secret Midnight Magic: released in 2025, sweet, powdery and rose, about 5h on skin, projection 7/10, sillage 2/10. The alternatives below are matched to that profile.
The closest Victoria's Secret Midnight Magic dupe we found is Maison Alhambra Delilah — 88% match, about $25 (estimate) versus about $85 for a 100 ml bottle.
The five closest scent matches — the best Victoria's Secret Midnight Magic dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Victoria's Secret Midnight Magic | Projection |
|---|---|---|---|---|---|
| 1 | Maison Alhambra Delilah | 88% | about $25 (−71%) | 6h vs 5h | 7/10 |
| 2 | Bath & Body Works Covered In Roses | 83% | about $30 (−65%) | 5h vs 5h | 5/10 |
| 3 | Roberto Cavalli Paradiso Rosa | 73% | about $50 (−41%) | 5h vs 5h | 6/10 |
| 4 | The Dua Brand Chocolate Hazelnut Marshmallow | 85% | about $60 (−29%) | 11h vs 5h | 8/10 |
| 5 | Maison Alhambra Delilah Viola | 82% | about $50 (−41%) | 5h vs 5h | 7/10 |
Offers a bright, floral-forward profile that captures the rose-centric elegance found in the reference, settling into a soft and powdery finish.
It shares its rose, floral and fruity accords with Victoria's Secret Midnight Magic, lasts about 6h against 5h and carries 1,537 community ratings.
A light and accessible take on the rose-heavy heart of the reference, providing a similar floral sweetness that feels airy and approachable.
It shares its sweet, fruity and powdery accords with Victoria's Secret Midnight Magic, lasts about 5h against 5h and carries 954 community ratings.
Evokes a similar floral and woody balance, providing a soft, feminine rose experience that sits in the same family as the reference.
It shares its floral, fruity and sweet accords with Victoria's Secret Midnight Magic, lasts about 5h against 5h and carries 179 community ratings.
Leans into the gourmand side of the reference, highlighting the nutty and marshmallow accords with a warm, sugary depth.
It shares its sweet, fruity and powdery accords with Victoria's Secret Midnight Magic, lasts about 11h against 5h and carries 5 community ratings.
A modern variation that mirrors the floral and sweet nuances of the reference, offering a similar feminine charm at a budget-friendly price.
It shares its floral, powdery and sweet accords with Victoria's Secret Midnight Magic, lasts about 5h against 5h and carries 39 community ratings.
Maison Alhambra Delilah, at about $25 for 100 ml (estimate) — around 70% less than Victoria's Secret Midnight Magic.
The Dua Brand Chocolate Hazelnut Marshmallow, at about 11h on skin, against about 5h for Victoria's Secret Midnight Magic.
Maison Alhambra Delilah, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Maison Alhambra Delilah saves you about $85 a year against Victoria's Secret Midnight Magic. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: The Dua Brand Chocolate Hazelnut Marshmallow (11.0h) — 1 of 5.
Victoria's Secret Midnight Magic notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-24.