What We Do Is Secret California Snow: released in 2017, herbal, green and aromatic, about 6h on skin, projection 7/10, sillage 5/10. The alternatives below are matched to that profile.
The closest What We Do Is Secret California Snow dupe we found is 19-69 Chronic — 82% match, about $110 (estimate) versus about $235 for a 100 ml bottle.
The five closest scent matches — the best What We Do Is Secret California Snow dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs What We Do Is Secret California Snow | Projection |
|---|---|---|---|---|---|
| 1 | 19-69 Chronic | 82% | about $110 (−53%) | 4h vs 6h | 6/10 |
| 2 | Mihan Aromatics Petrichor Plains | 78% | about $85 (−64%) | 4h vs 6h | 7/10 |
| 3 | TSU LANGE YOR SALA | 72% | about $90 (−62%) | 6h vs 6h | 7/10 |
| 4 | Demeter Fragrance Cannabis Flower | 65% | about $20 (−91%) | 4h vs 6h | 5/10 |
| 5 | Ava Luxe China Rain | 68% | about $30 (15 ml) | 11h vs 6h | 5/10 |
Captures the herbal and green cannabis-forward character of California Snow with a similarly aromatic and earthy profile.
It shares its aromatic, woody and earthy accords with What We Do Is Secret California Snow, lasts about 4h against 6h and carries 208 community ratings.
Evokes the damp, soil-tincture earthiness found in California Snow, leaning into a fresh and green aromatic experience.
It shares its earthy and woody accords with What We Do Is Secret California Snow, lasts about 4h against 6h and carries 225 community ratings.
Shares a similar botanical and green aesthetic, offering a lighter, more wearable take on the herbal notes of California Snow.
It shares its aromatic, green and woody accords with What We Do Is Secret California Snow, lasts about 6h against 6h and carries 130 community ratings.
Focuses on the distinct herbal and green cannabis note that defines the heart of California Snow.
It shares its aromatic, herbal and green accords with What We Do Is Secret California Snow, lasts about 4h against 6h and carries 358 community ratings.
Provides a clean, green, and slightly floral atmosphere that sits in the same family as the fresher aspects of California Snow.
It shares its woody, green and musky accords with What We Do Is Secret California Snow, lasts about 11h against 6h and carries 3 community ratings.
Demeter Fragrance Cannabis Flower, at about $20 for 100 ml (estimate) — around 90% less than What We Do Is Secret California Snow.
Ava Luxe China Rain, at about 11h on skin, against about 6h for What We Do Is Secret California Snow.
19-69 Chronic, at 82% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — 19-69 Chronic saves you about $185 a year against What We Do Is Secret California Snow. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Ava Luxe China Rain (10.6h) — 1 of 5.
What We Do Is Secret California Snow notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-11-06.