What We Do Is Secret Covert Musk: released in 2025, musky, floral and powdery, about 4h on skin, projection 6/10, sillage 2/10. The alternatives below are matched to that profile.
The closest What We Do Is Secret Covert Musk dupe we found is The Body Shop White Musk — 85% match, about $65 (estimate) versus about $395 for a 100 ml bottle.
The five closest scent matches — the best What We Do Is Secret Covert Musk dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs What We Do Is Secret Covert Musk | Projection |
|---|---|---|---|---|---|
| 1 | The Body Shop White Musk | 85% | about $65 (−84%) | 5h vs 4h | 4/10 |
| 2 | Jovan White Musk | 83% | about $15 (−96%) | 5h vs 4h | 5/10 |
| 3 | Juliette Has A Gun Musc Invisible | 81% | about $70 (−82%) | 5h vs 4h | 5/10 |
| 4 | Sarah Jessica Parker Lovely | 81% | about $25 (−94%) | 5h vs 4h | 5/10 |
| 5 | ALREHAB PERFUMES Red Rose | 78% | about $15 (−96%) | 6h vs 4h | 6/10 |
Evokes the clean, comforting musk character of Covert Musk with a softer, soapy floral opening.
It shares its musky, powdery and woody accords with What We Do Is Secret Covert Musk, lasts about 5h against 4h and carries 4,006 community ratings.
Delivers a cozy and intimate musky impression reminiscent of Covert Musk at a fraction of the cost.
It shares its musky, powdery and yellow floral accords with What We Do Is Secret Covert Musk, lasts about 5h against 4h and carries 1,698 community ratings.
A lighter, airy take on the fluffy musk and soft floral aspects found in Covert Musk.
It shares its powdery, musky and floral accords with What We Do Is Secret Covert Musk, lasts about 5h against 4h and carries 2,297 community ratings.
Leans into similar floral and musky territory as Covert Musk, offering a gentle yet distinct everyday elegance.
It shares its woody, musky and powdery accords with What We Do Is Secret Covert Musk, lasts about 5h against 4h and carries 8,875 community ratings.
Brings a sweet floral warmth that echoes the honeyed floral undertones of Covert Musk.
It shares its powdery, floral and musky accords with What We Do Is Secret Covert Musk, lasts about 6h against 4h and carries 690 community ratings.
Jovan White Musk, at about $15 for 100 ml (estimate) — around 95% less than What We Do Is Secret Covert Musk.
ALREHAB PERFUMES Red Rose, at about 6h on skin, against about 4h for What We Do Is Secret Covert Musk.
The Body Shop White Musk, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — The Body Shop White Musk saves you about $480 a year against What We Do Is Secret Covert Musk. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. ALREHAB PERFUMES Red Rose comes closest at 6.4h, so it needs one re-spray to cover the day.
What We Do Is Secret Covert Musk notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-21.