Bruce Buffer IT'S TIME Iconic: released in 2024, citrus, musky and leather, about 8h on skin, projection 8/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Bruce Buffer IT'S TIME Iconic dupe we found is Fragrance World Barakkat Rouge 540 Extrait de Parfum — 72% match, about $15 (estimate) versus about $75 for a 100 ml bottle.
The five closest scent matches — the best Bruce Buffer IT'S TIME Iconic dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Bruce Buffer IT'S TIME Iconic | Projection |
|---|---|---|---|---|---|
| 1 | Fragrance World Barakkat Rouge 540 Extrait de Parfum | 72% | about $15 (−80%) | 7h vs 8h | 8/10 |
| 2 | Lattafa Perfumes Asad | 71% | about $25 (−67%) | 7h vs 8h | 5/10 |
| 3 | Maison Alhambra Woody Oud | 70% | about $30 (−60%) | 5h vs 8h | 7/10 |
| 4 | Afnan Turathi Blue | 68% | about $40 (−47%) | 7h vs 8h | 7/10 |
| 5 | Armaf Club de Nuit Intense Man | 66% | about $30 (−60%) | 7h vs 8h | 8/10 |
Shares a striking, bold amber profile reminiscent of the intensity found in Bruce Buffer IT'S TIME Iconic.
It shares its woody, animalic and musky accords with Bruce Buffer IT'S TIME Iconic, lasts about 7h against 8h and carries 184 community ratings.
Delivers a heavy, spicy and ambery punch that evokes similar masculine warmth.
It shares its woody accords with Bruce Buffer IT'S TIME Iconic, lasts about 7h against 8h and carries 14,322 community ratings.
Leans heavily into deep woody and smoky facets matching the darker undertones.
It shares its woody, oud and animalic accords with Bruce Buffer IT'S TIME Iconic, lasts about 5h against 8h and carries 1,155 community ratings.
Brings a vibrant citrus introduction leaning into a deep woody dry-down.
It shares its citrus, musky and woody accords with Bruce Buffer IT'S TIME Iconic, lasts about 7h against 8h and carries 8,305 community ratings.
Offers a strong smoky and citrus-forward character with commanding presence.
It shares its citrus, leather and smoky accords with Bruce Buffer IT'S TIME Iconic, opens on Lemon and Bergamot too, lasts about 7h against 8h and carries 29,183 community ratings.
Fragrance World Barakkat Rouge 540 Extrait de Parfum, at about $15 for 100 ml (estimate) — around 80% less than Bruce Buffer IT'S TIME Iconic.
Armaf Club de Nuit Intense Man, at about 7h on skin, against about 8h for Bruce Buffer IT'S TIME Iconic.
Fragrance World Barakkat Rouge 540 Extrait de Parfum, at 72% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Fragrance World Barakkat Rouge 540 Extrait de Parfum saves you about $85 a year against Bruce Buffer IT'S TIME Iconic. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Armaf Club de Nuit Intense Man comes closest at 7.3h, so it needs one re-spray to cover the day.
Bruce Buffer IT'S TIME Iconic notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-11-02.