H&M Wild Strawberry: released in 2025, fruity, sweet and violet, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest H&M Wild Strawberry scent match we found is Phlur Strawberry Letter — 85% match, about $40 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Wild Strawberry dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Wild Strawberry | Projection |
|---|---|---|---|---|---|
| 1 | Phlur Strawberry Letter | 85% | about $40 (+100%) | 5h vs 4h | 6/10 |
| 2 | Bath & Body Works Strawberry Pound Cake | 82% | about $15 (236 ml) | 4h vs 4h | 8/10 |
| 3 | Ariana Grande Cloud Pink | 78% | about $55 (+175%) | 5h vs 4h | 6/10 |
| 4 | Ariana Grande Cloud Aurora | 73% | about $65 (+225%) | 5h vs 4h | 7/10 |
| 5 | Oakcha Nebula | 83% | about $40 (+100%) | 5h vs 4h | 6/10 |
Focuses on a bright, authentic strawberry note that evokes the fruity heart of the reference with a modern, clean aesthetic.
It shares its fruity, sweet and amber accords with H&M Wild Strawberry, lasts about 5h against 4h and carries 1,155 community ratings.
This fragrance captures the sweet, jammy strawberry essence found in the reference, offering a playful and fruity experience that lingers on the skin.
It shares its sweet and fruity accords with H&M Wild Strawberry, lasts about 4h against 4h and carries 119 community ratings.
Shares a similar sweet and airy character, blending fruity undertones with a soft, powdery finish that feels very much in the same family.
It shares its sweet, fruity and floral accords with H&M Wild Strawberry, lasts about 5h against 4h and carries 2,486 community ratings.
This scent provides a sweet, powdery experience that echoes the fruity and amber-infused character of the reference in a gentle way.
It shares its sweet, powdery and woody accords with H&M Wild Strawberry, lasts about 5h against 4h and carries 351 community ratings.
A vibrant and sweet composition that mirrors the fruity and powdery facets of the reference, providing a long-lasting and youthful scent profile.
It shares its fruity, sweet and powdery accords with H&M Wild Strawberry, lasts about 5h against 4h and carries 53 community ratings.
Phlur Strawberry Letter, at about $40 for 100 ml (estimate) — still above H&M Wild Strawberry's own estimate.
Oakcha Nebula, at about 5h on skin, against about 4h for H&M Wild Strawberry.
Phlur Strawberry Letter, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Phlur Strawberry Letter actually costs about $30 a year MORE than H&M Wild Strawberry. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Oakcha Nebula comes closest at 5.2h, so it needs one re-spray to cover the day.
H&M Wild Strawberry notes, performance and price
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Updated 2026-10-26.