H&M Wild Strawberry

Notes, performance and price

H&M Wild Strawberry is a unisex fruity, sweet, violet and powdery fragrance, released in 2025.

On skin it lasts around 4 hours, projects 5/10, leaves 3/10 sillage.

Looking for a cheaper dupe? See 5 scent-matched alternatives to H&M Wild Strawberry.

• Phlur Strawberry Letter

  Focuses on a bright, authentic strawberry note that evokes the fruity heart of the reference with a modern, clean aesthetic.

• Bath & Body Works Strawberry Pound Cake
• Ariana Grande Cloud Pink
• Ariana Grande Cloud Aurora
• Oakcha Nebula

Frequently asked questions about H&M Wild Strawberry

What does H&M Wild Strawberry smell like?

H&M Wild Strawberry is a unisex fruity, sweet, violet and powdery fragrance, released in 2025.

How long does H&M Wild Strawberry last?

On skin, H&M Wild Strawberry lasts around 4 hours on skin, projects 5/10, leaves 3/10 sillage.

What smells similar to H&M Wild Strawberry?

The closest alternative to H&M Wild Strawberry is Phlur Strawberry Letter with an estimated similarity of 85%. AltScent tracks 5 scent-matched alternatives.

Which H&M Wild Strawberry dupe is cheapest?

Phlur Strawberry Letter, at about $40 for 100 ml (estimate) — still above H&M Wild Strawberry's own estimate.

Which H&M Wild Strawberry dupe lasts longest?

Oakcha Nebula, at about 5h on skin, against about 4h for H&M Wild Strawberry.

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