John Varvatos XX Indigo: released in 2021, aromatic, fresh spicy and green, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest John Varvatos XX Indigo dupe we found is Givenchy pour Homme Blue Label — 83% match, about $50 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best John Varvatos XX Indigo dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs John Varvatos XX Indigo | Projection |
|---|---|---|---|---|---|
| 1 | Givenchy pour Homme Blue Label | 83% | about $50 (+43%) | 5h vs 5h | 7/10 |
| 2 | Abercrombie & Fitch First Instinct Blue | 80% | about $25 (−29%) | 4h vs 5h | 7/10 |
| 3 | Calvin Klein Eternity for Men Eau de Parfum | 79% | about $40 (+14%) | 6h vs 5h | 6/10 |
| 4 | AXE Black | 78% | about $10 (−71%) | 4h vs 5h | 4/10 |
| 5 | Guy Laroche Drakkar Bleu | 77% | about $25 (−29%) | 5h vs 5h | 7/10 |
Features a bright citrus and spice opening that transitions into a familiar woody dry-down, echoing the reference's fresh-spicy vibe.
It shares its fresh spicy, citrus and aromatic accords with John Varvatos XX Indigo, lasts about 5h against 5h and carries 2,296 community ratings.
Shares a crisp, aquatic-leaning freshness that mirrors the clean and aromatic character of the reference scent.
It shares its fresh spicy, aromatic and warm spicy accords with John Varvatos XX Indigo, lasts about 4h against 5h and carries 711 community ratings.
Leans into a similar aromatic and woody territory, offering a refined, modern take on the fresh-spicy theme.
It shares its aromatic, fresh spicy and woody accords with John Varvatos XX Indigo, lasts about 6h against 5h and carries 1,378 community ratings.
Offers a similar aromatic and fresh spicy profile that captures the casual, everyday versatility found in John Varvatos XX Indigo.
It shares its woody, citrus and warm spicy accords with John Varvatos XX Indigo, lasts about 4h against 5h and carries 257 community ratings.
Provides a classic aromatic and woody backbone that aligns with the earthy, masculine structure of John Varvatos XX Indigo.
It shares its green, fresh spicy and aromatic accords with John Varvatos XX Indigo, lasts about 5h against 5h and carries 324 community ratings.
AXE Black, at about $10 for 100 ml (estimate) — around 70% less than John Varvatos XX Indigo.
Calvin Klein Eternity for Men Eau de Parfum, at about 6h on skin, against about 5h for John Varvatos XX Indigo.
Givenchy pour Homme Blue Label, at 83% overall scent match across the opening and the dry-down.
John Varvatos XX Indigo itself sells from £26.8 (75 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Givenchy Givenchy pour Homme Blue Label actually costs about $20 a year MORE than John Varvatos XX Indigo. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Calvin Klein Eternity for Men Eau de Parfum comes closest at 5.5h, so it needs one re-spray to cover the day.
John Varvatos XX Indigo notes, performance and price
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Updated 2026-11-06.