Playboy London is discontinued — the closest scent matches you can still buy

Playboy London, released in 2011, is discontinued and no longer in production. The closest scent matches you can still buy are below.

Playboy London: warm spicy, woody and citrus, about 5h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.

What can I wear instead of Playboy London?

The five closest scent matches — the closest replacements for Playboy London we found, ranked by opening & dry-down similarity:

  1. Jaguar For Men Evolution — 82% scent match

    Shares a similar aromatic and woody character that feels like a more refined, modern take on the spicy profile of Playboy London.

    It shares its aromatic, green and warm spicy accords with Playboy London, lasts about 5h against 5h and carries 179 community ratings.

  2. Montblanc Individuel — 73% scent match

    While more complex, it captures a similar sweet and spicy woody essence that evokes the same warm, inviting atmosphere.

    It shares its sweet, aromatic and warm spicy accords with Playboy London, lasts about 6h against 5h and carries 8,553 community ratings.

  3. Jay Z Gold — 70% scent match

    Features a warm, spicy, and slightly sweet composition that aligns well with the general vibe of the reference fragrance.

    It shares its aromatic, amber and sweet accords with Playboy London, opens on Grapefruit too, lasts about 5h against 5h and carries 367 community ratings.

  4. Diesel Fuel for Life Homme — 63% scent match

    Leans into a similar sweet, aromatic, and spicy territory, though it carries a distinctively different citrus-forward opening.

    It shares its sweet, citrus and woody accords with Playboy London, opens on Grapefruit too, lasts about 6h against 5h and carries 3,704 community ratings.

  5. Diesel Fuel For Life Cologne for Men — 60% scent match

    Shares the aromatic and spicy DNA of the Fuel for Life line, offering a lighter, fresher take on the spicy theme.

    It shares its aromatic and sweet accords with Playboy London, lasts about 6h against 5h and carries 73 community ratings.

Which Playboy London dupe is cheapest?

Jaguar For Men Evolution, at about $15 for 100 ml (estimate).

Which Playboy London dupe lasts longest?

Diesel Fuel for Life Homme, at about 6h on skin, against about 5h for Playboy London.

Which Playboy London dupe is closest to the original?

Jaguar For Men Evolution, at 82% overall scent match across the opening and the dry-down.

How much does a Playboy London dupe save?

At 4 sprays a day — about 146 ml a year — Jaguar Jaguar For Men Evolution works out about the same as Playboy London over a year. Both priced at 100 ml; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Playboy London dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Diesel Fuel for Life Homme comes closest at 6.0h, so it needs one re-spray to cover the day.

Playboy London notes, performance and price

Related dupe lists

Lists and reports

AltScent is also free on the App Store and Google Play.

Updated 2026-11-06.