The Body Shop Bluebell: released in 2024, about 3h on skin, projection 4/10, sillage 1/10. The alternatives below are matched to that profile.
The closest The Body Shop Bluebell dupe we found is Jo Malone London Wild Bluebell — 91% match, about $165 (estimate) versus about $25 for a 100 ml bottle.
The five closest scent matches — the best The Body Shop Bluebell dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs The Body Shop Bluebell | Projection |
|---|---|---|---|---|---|
| 1 | Jo Malone London Wild Bluebell | 91% | about $165* (+560%) | 4h vs 3h | 4/10 |
| 2 | Bath & Body Works Wild Sand | 85% | about $20 (−20%) | 4h vs 3h | 4/10 |
| 3 | Bvlgari Omnia Amethyste | 81% | about $45* (+80%) | 5h vs 3h | 4/10 |
| 4 | Guerlain Aqua Allegoria Flora Salvaggia | 79% | about $130* (+420%) | 4h vs 3h | 5/10 |
| 5 | Yardley English Bluebell Fragrance Mist | 85% | about $10 (−60%) | 3h vs 3h | 4/10 |
Closer in spirit and exact floral composition to The Body Shop Bluebell, highlighting crisp woodland bellflowers with a gentle sweetness.
It lasts about 4h against 3h and carries 5,484 community ratings.
Mirrors the sparkling, fresh bluebell profile of The Body Shop Bluebell in an easygoing, everyday mist formulation.
It lasts about 4h against 3h and carries 152 community ratings.
Shares the clean, dewy floral transparency found in The Body Shop Bluebell, leaning into a refined powdery aura.
It lasts about 5h against 3h and carries 5,696 community ratings.
Captures a similar wild meadow botanical freshness reminiscent of The Body Shop Bluebell, though carried by a brighter aquatic breeze.
It lasts about 4h against 3h and carries 2,183 community ratings.
Presents a classic soliflore interpretation closely aligned with the vibrant green and floral facets of The Body Shop Bluebell.
It lasts about 3h against 3h and carries 12 community ratings.
Yardley English Bluebell Fragrance Mist, at about $10 for 100 ml (estimate) — around 60% less than The Body Shop Bluebell.
Bvlgari Omnia Amethyste, at about 5h on skin, against about 3h for The Body Shop Bluebell.
Jo Malone London Wild Bluebell, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Jo Malone London Wild Bluebell actually costs about $205 a year MORE than The Body Shop Bluebell. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Bvlgari Omnia Amethyste comes closest at 4.6h, so it needs one re-spray to cover the day.
The Body Shop Bluebell notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-29.