YOU Bluebell: released in 2025, floral, ozonic and musky, about 4h on skin, projection 7/10, sillage 3/10. The alternatives below are matched to that profile.
The closest YOU Bluebell dupe we found is Jo Malone London Wild Bluebell — 91% match, about $135 (estimate) versus about $50 for a 100 ml bottle.
The five closest scent matches — the best YOU Bluebell dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs YOU Bluebell | Projection |
|---|---|---|---|---|---|
| 1 | Jo Malone London Wild Bluebell | 91% | about $135 (+170%) | 4h vs 4h | 4/10 |
| 2 | Halloween | 85% | about $40 (−20%) | 5h vs 4h | 7/10 |
| 3 | Guerlain Aqua Allegoria Flora Salvaggia | 85% | about $150 (+200%) | 4h vs 4h | 5/10 |
| 4 | Sarah Jessica Parker Lovely Lights | 82% | about $25 (−50%) | 4h vs 4h | 5/10 |
| 5 | Halloween Bliss | 82% | about $45 (−10%) | 5h vs 4h | 6/10 |
Captures the exact fresh bellflower and crisp green aura of YOU Bluebell with a refined, natural finish.
It shares its musky, green and aquatic accords with YOU Bluebell, lasts about 4h against 4h and carries 5,752 community ratings.
Evokes the dewy, aquatic floral character of YOU Bluebell with a soft musky trail that sits close to the skin.
It shares its marine, floral and green accords with YOU Bluebell, lasts about 5h against 4h and carries 5,075 community ratings.
Presents a wild, fresh wildflower and aquatic impression in the same general family as YOU Bluebell.
It shares its fresh, aquatic and floral accords with YOU Bluebell, lasts about 4h against 4h and carries 2,309 community ratings.
Shares a similar airy, clean floral brightness reminiscent of YOU Bluebell, offering great value for daily wear.
It shares its musky accords with YOU Bluebell, lasts about 4h against 4h and carries 160 community ratings.
A modern twist featuring fresh floral accords that evoke a similar atmospheric vibe to YOU Bluebell.
It shares its floral, fresh and musky accords with YOU Bluebell, lasts about 5h against 4h and carries 101 community ratings.
Sarah Jessica Parker Lovely Lights, at about $25 for 100 ml (estimate) — around 50% less than YOU Bluebell.
Halloween, at about 5h on skin, against about 4h for YOU Bluebell.
Jo Malone London Wild Bluebell, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Jo Malone London Wild Bluebell actually costs about $120 a year MORE than YOU Bluebell. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Halloween Halloween comes closest at 5.4h, so it needs one re-spray to cover the day.
YOU Bluebell notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-10-24.