Новая Заря (The New Dawn) Leader: released in 2024, amber, aromatic and fresh spicy, about 6h on skin, projection 8/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Leader dupe we found is Lattafa Perfumes Asad — 88% match, about $25 (estimate) versus about $45 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Leader dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Leader | Projection |
|---|---|---|---|---|---|
| 1 | Lattafa Perfumes Asad | 88% | about $25 (−44%) | 7h vs 6h | 5/10 |
| 2 | Zadig & Voltaire This is Him | 82% | about $60 (+33%) | 6h vs 6h | 7/10 |
| 3 | Baldessarini Black | 78% | about $20 (−56%) | 5h vs 6h | 7/10 |
| 4 | Mancera Red Tobacco | 72% | about $75 (+67%) | 9h vs 6h | 8/10 |
| 5 | Avon Absolute Santal by Elite Gentleman | 75% | about $25 (−44%) | 6h vs 6h | 6/10 |
Shares the bold, spicy, and woody character found in the reference, offering a powerful presence with a similar amber-heavy dry-down.
It shares its amber, fresh spicy and woody accords with Новая Заря (The New Dawn) Leader, lasts about 7h against 6h and carries 14,322 community ratings.
Leans into a similar dark, woody, and balsamic profile, providing a sophisticated and slightly smoky experience that mirrors the reference's depth.
It shares its warm spicy, amber and woody accords with Новая Заря (The New Dawn) Leader, lasts about 6h against 6h and carries 3,750 community ratings.
Offers a warm, spicy, and leather-forward composition that sits in the same aromatic family as the reference.
It shares its amber, aromatic and fresh spicy accords with Новая Заря (The New Dawn) Leader, opens on Pink Pepper too, lasts about 5h against 6h and carries 147 community ratings.
While more intense, it shares the heavy, spicy, and balsamic backbone that defines the reference's character.
It shares its warm spicy, woody and amber accords with Новая Заря (The New Dawn) Leader, lasts about 9h against 6h and carries 13,291 community ratings.
Provides a woody and aromatic experience that captures a similar masculine essence at a very accessible price point.
It shares its warm spicy, woody and aromatic accords with Новая Заря (The New Dawn) Leader, opens on Cardamom and Pink Pepper too, lasts about 6h against 6h and carries 84 community ratings.
Baldessarini Black, at about $20 for 100 ml (estimate) — around 55% less than Новая Заря (The New Dawn) Leader.
Mancera Red Tobacco, at about 9h on skin, against about 6h for Новая Заря (The New Dawn) Leader.
Lattafa Perfumes Asad, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Lattafa Perfumes Asad saves you about $30 a year against Новая Заря (The New Dawn) Leader. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Mancera Red Tobacco (9.4h) — 1 of 5.
Новая Заря (The New Dawn) Leader notes, performance and price
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Updated 2026-10-31.