Новая Заря (The New Dawn) Signe Secret: released in 2024, aromatic, woody and citrus, about 3h on skin, projection 5/10, sillage 1/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Signe Secret dupe we found is Maison Alhambra Toro Pour Homme — 90% match, about $15 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Signe Secret dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Signe Secret | Projection |
|---|---|---|---|---|---|
| 1 | Maison Alhambra Toro Pour Homme | 90% | about $15 (−25%) | 5h vs 3h | 6/10 |
| 2 | Azzaro Chrome Legend | 79% | about $40 (+100%) | 7h vs 3h | 7/10 |
| 3 | Maison Alhambra Toro Pour Homme Glace | 76% | about $15 (−25%) | 5h vs 3h | 6/10 |
| 4 | Avon Black Essential Real | 84% | about $15 (−25%) | 5h vs 3h | 5/10 |
| 5 | Avon Black Suede Real | 81% | about $15 (−25%) | 4h vs 3h | 5/10 |
Captures the earthy, citrus-forward character of the reference with a similar woody backbone that feels grounded and sophisticated.
It shares its citrus, woody and aromatic accords with Новая Заря (The New Dawn) Signe Secret, opens on Orange and Grapefruit too, lasts about 5h against 3h and carries 638 community ratings.
Shares a similar fresh, citrus-heavy opening that transitions into a woody dry-down reminiscent of the reference.
It shares its green, woody and citrus accords with Новая Заря (The New Dawn) Signe Secret, lasts about 7h against 3h and carries 2,129 community ratings.
A cooler, slightly more citrus-focused variation that maintains the core woody and earthy DNA of the reference.
It shares its woody, aromatic and citrus accords with Новая Заря (The New Dawn) Signe Secret, lasts about 5h against 3h and carries 179 community ratings.
Offers a clean, aromatic profile that mirrors the fresh spicy and citrus elements found in the reference scent.
It shares its fresh spicy, earthy and aromatic accords with Новая Заря (The New Dawn) Signe Secret, lasts about 5h against 3h and carries 39 community ratings.
Provides a familiar woody and aromatic experience that aligns well with the earthy, masculine structure of the reference.
It shares its fresh spicy, aromatic and earthy accords with Новая Заря (The New Dawn) Signe Secret, lasts about 4h against 3h and carries 14 community ratings.
Avon Black Essential Real, at about $15 for 100 ml (estimate) — around 25% less than Новая Заря (The New Dawn) Signe Secret.
Azzaro Chrome Legend, at about 7h on skin, against about 3h for Новая Заря (The New Dawn) Signe Secret.
Maison Alhambra Toro Pour Homme, at 90% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Maison Alhambra Toro Pour Homme saves you about $5 a year against Новая Заря (The New Dawn) Signe Secret. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Azzaro Chrome Legend comes closest at 6.5h, so it needs one re-spray to cover the day.
Новая Заря (The New Dawn) Signe Secret notes, performance and price
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Updated 2026-11-01.