Новая Заря (The New Dawn) Тройной (Troynoy): released in 1889, citrus, aromatic and fresh spicy, about 3h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Тройной (Troynoy) scent match we found is 4711 Original Eau de Cologne — 88% match, about $25 (estimate) versus about $5 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Тройной (Troynoy) dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Тройной (Troynoy) | Projection |
|---|---|---|---|---|---|
| 1 | 4711 Original Eau de Cologne | 88% | about $25 (+400%) | 2h vs 3h | 7/10 |
| 2 | Roger & Gallet Jean Marie Farina Extra Vieille | 87% | about $35 (+600%) | 3h vs 3h | 6/10 |
| 3 | Новая Заря (The New Dawn) Тройной Одеколон от Наполеона No.3 (Troynoy Odekolon Napoleon No.3) | 85% | about $5 | 3h vs 3h | 3/10 |
| 4 | Jacques Fath Green Water | 83% | about $50 (+900%) | 5h vs 3h | 7/10 |
| 5 | Avon Black Suede | 78% | about $25 (+400%) | 5h vs 3h | 6/10 |
This classic cologne shares the same bright, refreshing citrus and aromatic herbal character that defines the traditional scent profile of the reference.
It shares its citrus, aromatic and fresh spicy accords with Новая Заря (The New Dawn) Тройной (Troynoy), opens on Bergamot too, lasts about 2h against 3h and carries 6,867 community ratings.
A sophisticated take on the citrus-aromatic genre that mirrors the crisp, clean, and invigorating herbal qualities found in the reference.
It shares its citrus, aromatic and fresh spicy accords with Новая Заря (The New Dawn) Тройной (Troynoy), opens on Amalfi Lemon and Bergamot too, lasts about 3h against 3h and carries 512 community ratings.
A direct variation within the same house that maintains the classic, sharp, and herbal citrus profile of the original.
It shares its citrus, aromatic and fresh spicy accords with Новая Заря (The New Dawn) Тройной (Troynoy), opens on Neroli and Bergamot too, lasts about 3h against 3h and carries 109 community ratings.
Leans into the fresh, green, and aromatic side of the spectrum, offering a refined experience reminiscent of the reference's herbal heart.
It shares its citrus, fresh spicy and green accords with Новая Заря (The New Dawn) Тройной (Troynoy), opens on Bergamot too, lasts about 5h against 3h and carries 201 community ratings.
While slightly warmer and more musky, it captures the aromatic and spicy spirit that makes the reference a staple masculine scent.
It shares its fresh spicy accords with Новая Заря (The New Dawn) Тройной (Troynoy), opens on Bergamot too, lasts about 5h against 3h and carries 595 community ratings.
Новая Заря (The New Dawn) Тройной Одеколон от Наполеона No.3 (Troynoy Odekolon Napoleon No.3), at about $5 for 100 ml (estimate).
Avon Black Suede, at about 5h on skin, against about 3h for Новая Заря (The New Dawn) Тройной (Troynoy).
4711 Original Eau de Cologne, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — 4711 4711 Original Eau de Cologne actually costs about $30 a year MORE than Новая Заря (The New Dawn) Тройной (Troynoy). Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Avon Black Suede comes closest at 5.3h, so it needs one re-spray to cover the day.
Новая Заря (The New Dawn) Тройной (Troynoy) notes, performance and price
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Updated 2026-11-06.