Tom Ford Beau de Jour: released in 2019, aromatic, fresh spicy and lavender, about 7h on skin, projection 8/10, sillage 6/10. The alternatives below are matched to that profile.
The closest Tom Ford Beau de Jour dupe we found is Davidoff Zino Davidoff — 82% match, about $35 (estimate) versus about $195 for a 100 ml bottle.
The five closest scent matches — the best Tom Ford Beau de Jour dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Tom Ford Beau de Jour | Projection |
|---|---|---|---|---|---|
| 1 | Maison Martin Margiela At The Barber's | 83% | about $50* (−74%) | 6h vs 7h | 6/10 |
| 2 | Davidoff Zino Davidoff | 82% | about $35* (−82%) | 6h vs 7h | 7/10 |
| 3 | Azzaro pour Homme | 78% | about $65* (−67%) | 6h vs 7h | 8/10 |
| 4 | Brut Parfums Prestige Brut Special Reserve | 75% | about $15 (−92%) | 5h vs 7h | 7/10 |
| 5 | Brut Parfums Prestige Brut | 73% | about $15* (−92%) | 5h vs 7h | 7/10 |
Evokes the herbal and woody patchouli character of Tom Ford Beau de Jour, offering a similar mature vintage barbershop feel.
It shares its woody, aromatic and patchouli accords with Tom Ford Beau de Jour, opens on Lavender too, lasts about 6h against 7h and carries 5,312 community ratings.
A classic aromatic fougere reminiscent of Tom Ford Beau de Jour, featuring a robust herbal opening and earthy mossy dry-down.
It shares its aromatic, woody and fresh spicy accords with Tom Ford Beau de Jour, opens on Lavender too, lasts about 6h against 7h and carries 7,114 community ratings.
Provides a richer aromatic herbal touch that sits comfortably in the same family as Tom Ford Beau de Jour.
It shares its aromatic, fresh spicy and woody accords with Tom Ford Beau de Jour, lasts about 5h against 7h and carries 377 community ratings.
Delivers a traditional lavender-forward fougere profile similar to Tom Ford Beau de Jour at a fraction of the cost.
It shares its aromatic, woody and fresh spicy accords with Tom Ford Beau de Jour, opens on Lavender too, lasts about 5h against 7h and carries 1,087 community ratings.
Shares the clean aromatic lavender and herbal focus found in Tom Ford Beau de Jour, leaning slightly sweeter in the base.
It shares its fresh spicy, aromatic and lavender accords with Tom Ford Beau de Jour, lasts about 6h against 7h and carries 1,702 community ratings. It is listed as discontinued, so availability varies.
Brut Parfums Prestige Brut, at about $15 for 100 ml (estimate) — around 90% less than Tom Ford Beau de Jour.
Azzaro pour Homme, at about 6h on skin, against about 7h for Tom Ford Beau de Jour.
Maison Martin Margiela At The Barber's, at 83% overall scent match across the opening and the dry-down.
Tom Ford Beau de Jour itself sells from £150.99 (100 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Maison Martin Margiela At The Barber's saves you about $215 a year against Tom Ford Beau de Jour. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Azzaro Azzaro pour Homme comes closest at 6.3h, so it needs one re-spray to cover the day.
Tom Ford Beau de Jour notes, performance and price
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Updated 2026-09-18.