Tommy Hilfiger Tommy Now: released in 2018, fresh spicy, citrus and warm spicy, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Tommy Hilfiger Tommy Now dupe we found is Avon Segno Impact — 84% match, about $30 (estimate) versus about $25 for a 100 ml bottle.
The five closest scent matches — the best Tommy Hilfiger Tommy Now dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Tommy Hilfiger Tommy Now | Projection |
|---|---|---|---|---|---|
| 1 | Avon Segno Impact | 84% | about $30 (+20%) | 5h vs 4h | 5/10 |
| 2 | Abercrombie & Fitch Away Tonight Man | 81% | about $20 (−20%) | 5h vs 4h | 6/10 |
| 3 | Jequiti Turma do Chico Bento | 74% | about $10 (−60%) | 3h vs 4h | 5/10 |
| 4 | Maison Alhambra Jean Lowe Immortal | 71% | about $35* (+40%) | 6h vs 4h | 7/10 |
| 5 | Issey Miyake L'Eau Bleue d'Issey Eau Fraiche | 77% | about $45 (+80%) | 5h vs 4h | 7/10 |
Shares a similar energetic citrus and aromatic profile to Tommy Now, offering a crisp and clean experience that feels very familiar.
It shares its fresh spicy, aromatic and woody accords with Tommy Hilfiger Tommy Now, opens on Bergamot too, lasts about 5h against 4h and carries 148 community ratings.
Captures the fresh, spicy, and woody essence found in Tommy Now, providing a modern and approachable scent profile for daily wear.
It shares its woody, aromatic and citrus accords with Tommy Hilfiger Tommy Now, opens on Bergamot too, lasts about 5h against 4h and carries 138 community ratings.
Offers a simple, fresh, and aromatic experience that aligns with the casual, everyday vibe of Tommy Now.
It shares its fresh, citrus and woody accords with Tommy Hilfiger Tommy Now, lasts about 3h against 4h and carries 110 community ratings.
While more intense, it shares the citrus-forward and woody aromatic structure that makes Tommy Now a popular choice for fresh fragrance lovers.
It shares its fresh spicy, citrus and aromatic accords with Tommy Hilfiger Tommy Now, opens on Bergamot too, lasts about 6h against 4h and carries 3,020 community ratings.
Provides a similar earthy and mossy woody foundation to Tommy Now, maintaining a clean and crisp aromatic presence throughout the day.
It shares its aromatic, fresh spicy and woody accords with Tommy Hilfiger Tommy Now, opens on Bergamot too, lasts about 5h against 4h and carries 633 community ratings. It is listed as discontinued, so availability varies.
Jequiti Turma do Chico Bento, at about $10 for 100 ml (estimate) — around 60% less than Tommy Hilfiger Tommy Now.
Maison Alhambra Jean Lowe Immortal, at about 6h on skin, against about 4h for Tommy Hilfiger Tommy Now.
Avon Segno Impact, at 84% overall scent match across the opening and the dry-down.
Tommy Hilfiger Tommy Now itself sells from $14.95 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Avon Segno Impact actually costs about $5 a year MORE than Tommy Hilfiger Tommy Now. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Maison Alhambra Jean Lowe Immortal comes closest at 6.4h, so it needs one re-spray to cover the day.
Tommy Hilfiger Tommy Now notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-15.