Initio Parfums Prives Wild Rush is a unisex sweet, fruity, caramel and woody fragrance, released in 2026.
On skin it lasts around 7 hours, projects 9/10, leaves 5/10 sillage.
Initio Parfums Prives Wild Rush sells from €280 (90 ml) at partnered retailers.
Looking for a cheaper dupe? See 5 scent-matched alternatives to Initio Parfums Prives Wild Rush.
Shares the sugary wood and sappy amber profile of Baccarat Rouge 540 with strong, lasting projection.
Initio Parfums Prives Wild Rush is a unisex sweet, fruity, caramel and woody fragrance, released in 2026.
On skin, Initio Parfums Prives Wild Rush lasts around 7 hours on skin, projects 9/10, leaves 5/10 sillage.
The closest alternative to Initio Parfums Prives Wild Rush is Armaf Club de Nuit Untold with an estimated similarity of 88%. AltScent tracks 5 scent-matched alternatives.
Maison Alhambra Opera Rouge, at about $15 for 100 ml (estimate) — around 95% less than Initio Parfums Prives Wild Rush.
Armaf Club de Nuit Untold, at about 8h on skin, against about 7h for Initio Parfums Prives Wild Rush.
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