Phlur Golden Rule

Notes, performance and price

Phlur Golden Rule is a unisex vanilla, sweet, white floral and coconut fragrance, released in 2025.

It opens with Pear, Mandarin and Pink Pepper, a heart of Orange Flower Water, Jasmine and Coconut Milk, and dries down to Vanilla, Sandalwood and Benzoin.

On skin it lasts around 5 hours, projects 7/10, leaves 4/10 sillage.

Phlur Golden Rule is a cheaper alternative to

• Parfums de Luxe Illúsio
• Prada Paradoxe
• Prada Paradoxe Intense

Looking for a cheaper dupe? See 5 scent-matched alternatives to Phlur Golden Rule.

• Bath & Body Works Touch of Gold
• Sand + Fog Golden Glow
• Bath & Body Works Chasing Fireflies
• 5 Sens Happy Tears
• Curatrix Flashback

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